Copywriting, Marketing, and Spiritual Dimensions of Business
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The Story: The biggest mistake most online marketers make is not offering enough proof in their marketing.
The Point: To dramatically increase your sales, offer a preponderance of proof.
You should use several different types of proof in your selling process.
The Resource: Answers
3 Quick Ways to Prove Your Marketing Claims:
1. Customer testimonials.
2. Third-party endorsements.
3. Case Studies.
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Going to have to explore the approach to doing case studies. Not too familiar with how to do that, esp in the context of the business plan I'm working thru.
Good thought provoking post Ray. Gonna hop over and listen to the post you linked to in your comment above.
People love specific facts and figures. If you hear about someone improving results from a mailing list similar in size to yours, that will catch your attention.
The short answer is: get some testimonials! I did a post and podcast on how to get testimonials and you can access it here.
Beyond that, look for authority citations that back up your ideas, premise, or service. Cite your sources, and make sure you choose sources that provide you with "instant authority" (ie, the American Medical Association, the New York Times, AARP, etc.). Make sure you're within your rights to make the citation, and never imply an endorsement where none exists.
Hmmm... perhaps a future podcast is in order?
This sounds great Ray and is commonsense for people like you but when you are just starting out we have no proof or testimonies etc. so how do we validate what we are doing on our website?
Three ideas on how to get testimonials:
1. Give away samples in exchange for feedback.
2. Sell at a low price (huge discount) in exchange for feedback.
3. Get feedback from people about your previous work (when you worked with or for them, for instance).
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People love specific facts and figures. If you hear about someone improving results from a mailing list similar in size to yours, that will catch your attention.
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