Comments on: To Sell More, Use Proof http://rayedwards.com/to-sell-more-use-proof/ Copywriting and Marketing Tips, Tricks and Tactics Fri, 21 Nov 2008 18:21:41 +0000 http://wordpress.org/?v=2.5.1 By: download http://rayedwards.com/to-sell-more-use-proof/#comment-2272 download Thu, 04 Sep 2008 06:35:12 +0000 http://rayedwards.com/podcast/to-sell-more-use-proof/#comment-2272 People love specific facts and figures. If you hear about someone improving results from a mailing list similar in size to yours, that will catch your attention. People love specific facts and figures. If you hear about someone improving results from a mailing list similar in size to yours, that will catch your attention.

]]> By: Ray Edwards http://rayedwards.com/to-sell-more-use-proof/#comment-1804 Ray Edwards Sun, 09 Dec 2007 15:16:21 +0000 http://rayedwards.com/podcast/to-sell-more-use-proof/#comment-1804 Three ideas on how to get testimonials: 1. Give away samples in exchange for feedback. 2. Sell at a low price (huge discount) in exchange for feedback. 3. Get feedback from people about your previous work (when you worked with or for them, for instance). Three ideas on how to get testimonials:

1. Give away samples in exchange for feedback.
2. Sell at a low price (huge discount) in exchange for feedback.
3. Get feedback from people about your previous work (when you worked with or for them, for instance).

]]> By: Ed Erickson http://rayedwards.com/to-sell-more-use-proof/#comment-1792 Ed Erickson Sun, 09 Dec 2007 07:38:44 +0000 http://rayedwards.com/podcast/to-sell-more-use-proof/#comment-1792 Going to have to explore the approach to doing case studies. Not too familiar with how to do that, esp in the context of the business plan I'm working thru. Good thought provoking post Ray. Gonna hop over and listen to the post you linked to in your comment above. Going to have to explore the approach to doing case studies. Not too familiar with how to do that, esp in the context of the business plan I’m working thru.

Good thought provoking post Ray. Gonna hop over and listen to the post you linked to in your comment above.

]]> By: JEFF WELLS http://rayedwards.com/to-sell-more-use-proof/#comment-1780 JEFF WELLS Sun, 09 Dec 2007 05:51:56 +0000 http://rayedwards.com/podcast/to-sell-more-use-proof/#comment-1780 People love specific facts and figures. If you hear about someone improving results from a mailing list similar in size to yours, that will catch your attention. People love specific facts and figures. If you hear about someone improving results from a mailing list similar in size to yours, that will catch your attention.

]]> By: Ray Edwards http://rayedwards.com/to-sell-more-use-proof/#comment-1577 Ray Edwards Wed, 26 Sep 2007 13:33:41 +0000 http://rayedwards.com/podcast/to-sell-more-use-proof/#comment-1577 The short answer is: get some testimonials! I did a post and <a href="http://rayedwards.com/web-tools/endless-testimonials-on-autopilot/" rel="nofollow">podcast on how to get testimonials</a> and you can access it <a href="http://rayedwards.com/web-tools/endless-testimonials-on-autopilot/" rel="nofollow">here.</a> Beyond that, look for authority citations that back up your ideas, premise, or service. Cite your sources, and make sure you choose sources that provide you with "instant authority" (ie, the American Medical Association, the New York Times, AARP, etc.). Make sure you're within your rights to make the citation, and never imply an endorsement where none exists. Hmmm... perhaps a future podcast is in order? The short answer is: get some testimonials! I did a post and podcast on how to get testimonials and you can access it here.

Beyond that, look for authority citations that back up your ideas, premise, or service. Cite your sources, and make sure you choose sources that provide you with “instant authority” (ie, the American Medical Association, the New York Times, AARP, etc.). Make sure you’re within your rights to make the citation, and never imply an endorsement where none exists.

Hmmm… perhaps a future podcast is in order?

]]> By: Roberta http://rayedwards.com/to-sell-more-use-proof/#comment-1576 Roberta Wed, 26 Sep 2007 05:33:19 +0000 http://rayedwards.com/podcast/to-sell-more-use-proof/#comment-1576 This sounds great Ray and is commonsense for people like you but when you are just starting out we have no proof or testimonies etc. so how do we validate what we are doing on our website? This sounds great Ray and is commonsense for people like you but when you are just starting out we have no proof or testimonies etc. so how do we validate what we are doing on our website?

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