Urgency Addicts: Get Free

Urgency addiction kills efficiency. It disrupts workflow. It breaks concentration.

Urgency addiction looks like this:

Checking e-mail every five minutes

Answering the phone whenever it rings

Tolerating endless interruptions from coworkers, friends, and clients.

Enjoying the “high” you get by putting out fires and solving crises.

All this may feel good-it may make you feel important temporarily-but in the end it undercuts your mission.

If you are constantly living in a state of urgency, something is wrong with either (A.) your perception of reality or (B.) your planning process.

In either case, this is a problem worth fixing.

Ray Edwards is a world-renowned copywriter and communications strategist, writing for some of the most powerful voices in leadership and business including New York Times bestselling authors Jack Canfield and Mark Victor Hansen (Chicken Soup for the Soul) and Tony Robbins. Ray is a sought-after speaker and author, hosts a popular weekly podcast, and blogs at RayEdwards.com.

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  • John Lynn

    To think and write conceptually is a rarity these times.

    You are of the same ilk as Seth Godin.

  • Anonymous

    I have never heard of this “urgency addict” thing before. Confession: I am the worst email addict in the country. Long ago I gave up even trying to fix this personal problem. However, being an introspective sort, I often wonder what it really signifies. Here is my take: I think email addiction is essentially a manifestation of lack of confidence. Example: I am working on a project. I hit a challenge. Unconsciously, I go to my email “fix” to alleviate the pain of my self-perceived inadequacy. I take solace in the intellectual diversion from minds and ideas “better” than mine. Then, after my high, I return to my project, which now looks full-of-holes and not worth the effort. Now, back to my email, I choose my next “shiny thing” and work on that instead. But, alas, this Internet Marketing Sisyphus (yours truly), just begins another boulder roll up the hill again. Tonight the boulder will roll down, and tomorrow the boulder will be rolled up again. And so on. It’s Ground Hog Day for ineffective Internet Marketers.

    • You’re in good company. Human factors engineers call that “bottom-up” cognitive processing. It means you’re looking for stimuli (stuff to do), rather than being strategic. I notice that I fall into this when I don’t take the time in the morning to orient myself toward my larger goals. But when I do take the time, it infuses my work with larger meaning. I then become a strategic, “top-down” thinker. So I guess in my experieince, it’s about making the choice to orient myself toward something bigger than myself or defaulting to bottom-up stimuli.

      • That’s a very interesting perspective – thanks for sharing, Chris!