If you want to sell more of your products or services, and you want to do it without being “salesy”, this video is for you. In this 21-minute video, you'll discover:

  • The 7 Keys to Becoming “Predictably Persuasive.”
  • The O.P.E.N. Formula for making more sales.
  • The 4 Learning Styles, and why you must appeal to all four in every marketing piece.

That's just a smattering of what I share in this video.

Do you have a question for the next video? Type it into the comments section below!


Please note: I reserve the right to delete comments that are offensive or off-topic.

  • Great video Ray – as usual great information and timely. Looking forward to the next video.

    • Thank you Mary. Anything in particular you would want to see addressed in the upcoming video?

  • Awesome Ray! Great video!

    • Thanks Adam. I appreciate your enthusiasm.

      • YES! Thank you as well. P.S. I’m working on a blog post in regards to copywriting. I read your post with the Copywriting info-graphic and its great! I’m going to embed your info-graphic in the post and point readers back here!

        P.S. I know I already mentioned this to you in AZ, but its worth mentioning again… especially for anybody else here that is looking to take their copywriting skills to the next level… your copywriting talk at PLF Live last Oct was truly awesome! I’ve been intensely studying copywriting for several years now and your method of teaching is very easy to digest and I had several take-aways from listening to your talk! Keep up the outstanding work! Aloha

  • Hi Ray,

    Thanks for your instructive video, I especially like what you said about having a systematic approach to writing persuasive copy. The seven points you hit on remind me of a post by Rich Schefren where he described being able to articulate the problem of your ideal prospect in a different way, and better than they could. Having accomplished this then offer the solution.

    Earl Nightingale spoke about how people go through life in an automatic mostly unthinking way and I kind of agree with him, because when you look at the things people do you…it makes you wonder what they are thinking.
    Do you think people are influenced in a “click whirr” way by compliance professionals? I think they are, but I don’t think it is despicable if you have the best interest of your ideal prospect at heart.
    Look forward to your next video, thanks again.

  • Jack Heimsoth

    Thanks, Ray. Looking forward to the next one.

    • It will be coming soon, Jack. Thanks for stopping by and taking time to say hello.

  • Ray, I looked quickly and I thought your .com was “Ray Rewards”! 🙂

  • C. King

    Shades of the “1 Minute Sales Person” boiled down to the bare essentials. I loved it!!

    • It’s been a couple of decades since I read that book. I think I’ll pull it back off the shelf and take a look. Thanks for the compliment.

  • Robert Miller


    The thought I have about this video goes to setting a tone for selling through relationships over relentlessness.

    If we agree with Maxwell that “leadership is influence” then we are leading our prospects (people/friends) via our influence to change their behavior by purchasing our product for their benefit. This as opposed to the being relentless in our pursuit of the sale by all means which obviously is for our benefit. This is manipulative and in the end counter productive.

    Parenthetically, I feel a bit duped when I work out on my “Livestrong” treadmill, the purchase of which played on my charitable leanings and now is daily reminder that I unwittingly participated in a fraud perpetuated by Lance Armstrong.

    Just a Jot.

    Robert Miller
    (hope to see you in PHX)

    • Robert, those are great observations. Of course, the one critical inflection point in the distinction between persuasion or influence is simply whether our knowledge of intent is correct.

      In other words, we may think we are doing something in the best interest of the client, and we may be wrong. I don’t say this to cast doubt on anyone’s enterprise, only to point out the importance of considering these matters carefully.

  • Hi Ray, Thanks for sharing so generously from your experience. Some of it reminds me of what I’ve recently read in a book you recommended on one of your podcasts – Great Leads: The Six Easiest Ways to Start Any Sales Message. Especially the part about the awareness scale.

    My question or comment is, for B2B content marketers how do we take the lessons and systems from the direct response copywriting space and apply them to selling ideas, building trust and credibility…all the things you want to do BEFORE trying to make a sale?

    • Greg, thank you for your comments. That book-“Great Leads”-is a very good resource. My awareness scale is somewhat different than theirs, but the principle remains the same. That’s how principles are. 🙂

      I will be spending some more time talking about your very specific question (about content marketers approaching B2B customers) in the upcoming video. Watch for it!

  • Ian Westermann

    Ray, I love your authenticity and your emphasis on helping people become marketers that truly help and make a difference, as opposed to simply making more money (even though those should obviously go together, heh). I also really appreciate the fact that you’re willing to be open about your faith, kudos.

    I apologize if I missed this somewhere in the video, but my question is simply “what do you mean by ‘predictable’ and why would I want that?”. “Persuasive” obviously makes a lot of sense as I keep trying to be a better marketer, but in my mind being predictable doesn’t seem to fit.

    Cheers and thanks for your time.

    • Ian, thank you for the feedback. What I mean by “predictable” is that you can produce the same result with a reliable success rate each time. You do that by having a procedure-a written recipe, if you will-for being persuasive. Just as a baker has a predictable cake recipe (the cake turns out the same way every time it is baked, if the recipe is followed), you will have a predictable persuasion recipe.

      • Ian Westermann

        I see, thanks very much!

  • Thanks for another home run Ray! I love this video. I used these keys to persuade myself. Imagine how effective these principles are when applied with a heart-centered approach to help people reach decisions that will bless them and allow them to move forward with their calling. This is what makes business fun!

    • Thank you Marshall, I appreciate you sharing that!

  • Fascinating Ray. A touch of Dan Ariely in the title!. If only people were more predictable and less irrational!. I would like to hear more about how to do “Non manipulative empathy” since most that you hear is certainly phoney. Out of curiosity which of Bly’s books got you started?

  • Rachel Sonneson

    Thanks for the great content. You went from rookie freelance copywriter to high value copywriter in a very short time. How did you learn the trade and how did you make the contacts with the gurus you named? Looking forward to the next installment.

  • Love the book example when it comes to the ‘long’ copy complaint – it is always tough to convince clients to write more for their target audience – and your example is so appropriate and i’ll be using it 🙂 !

  • I love your webinars (especially when you called out the punctuation Nazi this past week!) and this video was just as awesome. I really hope you make more of these or at least make portions available (for purchase) of your upcoming seminar in April. Unfortunately I can’t make the trip to AZ so let us know if you are going to sell any of the content online afterwards. I would personally love to see more videos!