One question I guess I would ask is – if you are in a market where there is in reality only one competitor, but he's more well-known but less hmm, how shall we say, professional; how would you recommend going about differentiating yourself from him so that you are the go-to man for anything to do with my niche topic?

And also, trying to be that valuable that people would miss you – hmm, I wish I wish – but this is a brand exercise – no – as well as a value exercise? So how would you recommend improving your brand to then engender this kind of “fan-dom”

Thanks for this post and opening the discussion. For many, while the sincerety and desire may be there, lack of focus keeps one scattered, and unable to deliver the type of value services that have the lasting effect you speak of.

One of the options is to charge more so you can devote more focus to clients, and then take on less clients, so the ones you have get the attention they deserve.

Thoughts?