Comments on: What The Heck Is “Laughter Yoga”?

By: TechMike

TechMike — Mon, 12 Oct 2009 12:19:16 +0000

Rather than a scam, consider this a “niche market.” The American School of Laughter Yoga sells a how-to info product for $29.95 and a certification course for $297, with customers in 125 countries. Apparently, there are over 5,000 “laughter clubs” in 53 countries. Just because it's not practiced in the US doesn't mean there isn't money to be made.

By: Marina Condo

Marina Condo — Sat, 10 Oct 2009 05:19:42 +0000

I feel good….

By: Ray Edwards

Ray Edwards — Fri, 09 Oct 2009 16:42:38 +0000

Your comments are always appreciated because they always add something to the discussion. I appreciate you dropping by (and reading)!

By: Ray Edwards

Ray Edwards — Fri, 09 Oct 2009 16:41:16 +0000

I suspect that in order to use hope for the good of your customers, you must first be hopeful yourself.

By: Ray Edwards

Ray Edwards — Fri, 09 Oct 2009 16:34:42 +0000

Thanks Lon – I've always thought your video stuff is top drawer. Appreciate you dropping by!

By: Ray Edwards

Ray Edwards — Fri, 09 Oct 2009 16:33:52 +0000

Well-said, Tim, and thanks for the kind words.

By: Ray Edwards

Ray Edwards — Fri, 09 Oct 2009 16:33:24 +0000

Yes, Deepak is indeed a master marketer, and seems to genuinely care about people (although I find some of his spiritual views outside the bounds of acceptability for me, I respect his heart for people and his intellect – as well as his marketing prowess).

By: bethterry

bethterry — Thu, 08 Oct 2009 04:32:30 +0000

All marketing is selling HOPE. And right now, the world is desperate for any glimmer. We are in a desert, and it needs badly to rain. The confluence of events that brought us here will not fix themselves. Anyone with a glimmer of an idea on how to bring us back to confidence should give it a try… As long as they aren't a con artist. What we need right now are people who CARE, who have some ideas and some wisdom that might help us move out of this swamp. Then we need to replace every man and woman in Congress and see if that helps…

By: Randy Kemp

Randy Kemp — Thu, 08 Oct 2009 00:56:19 +0000

It's interesting how this relates to copywriting and marketing. ABC News interviewed Deepak Chopra this week, who's a former medical doctor turned New Age guru. Yet this person – according to ABC news – grosses about 22 million a year. Deepak must also be a master markerer, emphasizing the point Ray is making.

By: Tim Cumberland

Tim Cumberland — Wed, 07 Oct 2009 23:00:40 +0000

Good post Ray,

Hope is definitely one of the most needed ingredients. Many studies have proven that the removal of hope causes people to give up and become susceptible to depression and despair, not to mention manipulation.
But another tool of manipulation, and unfortunately one extremely prevalent in IM, is the “false”hope – that not grounded in truth. Haven't we all been subject to some of that?
That's why I so appreciate your comment about providing products that give good value, so that there is a foundation for the hope that we try to instill in our clients.
Thanks for your timely words in a growing bleaker world. It IS important to bring into our sales efforts an attempt to help people see how they can feel better about themselves and their circumstances through the product/service we offer.