It’s not because they don’t offer value.
It’s because they don’t communicate the value they do, in fact, offer.
Question worth pondering: how much time should you spend focusing on improving your product vs. improving your marketing?
Deeper question worth pondering: how can you improve your product in a way that automatically also improves your marketing?
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Hey Ray,
Short and sweet hey! It's a great question I believe both areas can always do with some tweaking.
Thanks for the thought.
Billee Brady
Very good point. I guess the most succesful businesses either just focus on one area because it's a pre-determined strategy or they manage to juggle both together successfully. If businesses just focus on one of these areas and neglect the other in an unplanned manner I guess that's where the potential trouble lies.
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So true! I think that's where most e-commerce businesses could improve...disclosing their unique selling proposition to their potential customers.
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