Why Businesses Go Broke

It’s not because they don’t offer value.

It’s because they don’t communicate the value they do, in fact, offer.

Question worth pondering: how much time should you spend focusing on improving your product vs. improving your marketing?

Deeper question worth pondering: how can you improve your product in a way that automatically also improves your marketing?

Ray Edwards is a world-renowned copywriter and communications strategist, writing for some of the most powerful voices in leadership and business including New York Times bestselling authors Jack Canfield and Mark Victor Hansen (Chicken Soup for the Soul) and Tony Robbins. Ray is a sought-after speaker and author, hosts a popular weekly podcast, and blogs at RayEdwards.com.

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  • Very good point. I guess the most succesful businesses either just focus on one area because it's a pre-determined strategy or they manage to juggle both together successfully. If businesses just focus on one of these areas and neglect the other in an unplanned manner I guess that's where the potential trouble lies.

  • BilleeBrady

    Hey Ray,

    Short and sweet hey! It's a great question I believe both areas can always do with some tweaking.

    Thanks for the thought.

    Billee Brady

  • So true! I think that's where most e-commerce businesses could improve…disclosing their unique selling proposition to their potential customers.