Why Do Businesses Market Like Idiots?

Turn on the television.

See how long it takes before you see a “branding” commercial.

These are commercials that work to make some kind of “indelible impression” on the mind of viewers. An impression about the business.

Why do they do this? In the hopes that somehow, someday, someone will buy something.

And maybe it works.

But who knows? How do they measure it? Does it really cause anyone to buy anything?

Repeat after me: “If I can't measure the results of a marketing activity, I shall not engage in that activity.”

Want to improve your marketing – and make it marketing that can be measured, every time? That's just one of the things we deal with at http://writingriches.com.

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Ray Edwards is a world-renowned copywriter and communications strategist, writing for some of the most powerful voices in leadership and business including New York Times bestselling authors Jack Canfield and Mark Victor Hansen (Chicken Soup for the Soul) and Tony Robbins. Ray is a sought-after speaker and author, hosts a popular weekly podcast, and blogs at RayEdwards.com.

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