Comments on: Why People Hate Marketers

By: Must-read blogs | The TopCopy

Must-read blogs | The TopCopy — Mon, 20 Apr 2009 21:33:57 +0000

[...] Why People Hate Marketers – refreshing post about the benefits of brutal honesty, from copywriter Ray Edwards. [...]

By: Ray Edwards

Ray Edwards — Mon, 20 Apr 2009 03:21:13 +0000

Dave,

I think the differentiator is the motivation, don't you?

By: Ray Edwards

Ray Edwards — Mon, 20 Apr 2009 03:20:27 +0000

Well, yes — if you don't have a good product then you have a bigger issue, don't you?

Thanks Mark!

By: WealthCoachDave

WealthCoachDave — Fri, 17 Apr 2009 02:49:15 +0000

Good ideas on being honest about flaws of your product/service Ray. You're almost advocating taking the 'damaging admission' idea and applying it to your whole business. Thanks for the reminder that there's even more skepticism than normal in customers' minds for us to overcome with good honest marketing.

By: Mark

Mark — Thu, 16 Apr 2009 17:46:23 +0000

Honesty is certainly in vogue right now. With all the bad news about big companies giving the little guy 'the short end of the stick', companies & organizations that build report & honesty are certainly the ones that will grow.

But it's not the only thing. They have to have a product WORTH talking about. Southwest is a great example.

Nice article, Ray

By: Ray Edwards

Ray Edwards — Thu, 16 Apr 2009 15:47:05 +0000

Exactly, Ben.

Candor and empathy will get you many more sales than all the “techniques” in the world.

And of course… good copywriting helps.

By: Ben Settle

Ben Settle — Thu, 16 Apr 2009 06:41:00 +0000

Very cool Ray, awesome tip. I suspect “Candor” is perhaps the single most powerful sales “secret” someone can use right now with all the tomfoolery going on in the business world these days.

By: Valentin

Valentin — Wed, 15 Apr 2009 22:35:25 +0000

I understand. You adhere to the letter of the law, you follow the rules, and you resent the implication of any dishonesty.

At a cockteil party, Rockefeller, Trump and Onasis were asked by Bill Gates for a short secret meeting in a private secure room.
Once there, Bill said:
- There is one unique way to make one million dollars in a 100% moral, legal and honest way.
All other three rush:
- HOW ????
Disapointed, Bill Gates said:
- Dam it, I was sure you also have no idea how ...

By: chrisinprague

chrisinprague — Wed, 15 Apr 2009 17:46:11 +0000

Absolutely right, Michel. But how many marketers, let alone corporate management are willing to do that? VERY VERY few. I can think of several (no names) so-called 'marketing gurus' who are definitely not honest to the point that it would make them uncomfortable. If they did though they would gain a BIG competittive advantage. Chris. http://www.linkedin.com/in/chrisshallow