If we were having this discussion 3 years from today, and you were looking back over those 3 years, what MUST have happened in your life, both personally and professionally, for you to feel happy with your progress?
Describe the PERSON to whom you are selling.
What is the PROBLEM your product or service solves>
What is the PAIN as experienced by your PERSON?
What is EVERY POSSIBLE MAXIMUM COST of not solving the problem?
Describe in detail EVERY SINGLE HIGHEST ASPIRATIONS that might be reached by solving this problem.
Think about the person or organization you have helped the MOST, using the product, service, or ideas you will focus on when we work together. Describe every way in which that person or organization benefitted (or will benefit) from your product or service.
What do your BEST clients say you have done for them?
What is your main product or service (or what will it be)? This is the ""stuff" - the app, the course, the workshop, the wall sign, etc.