World Cup Predictions For Marketers

world-cupIf you’re aware of the world around you (meaning: outside the USA), you know one of the hottest topics right now is the World Cup.

I don’t have any predictions about who will win… but I do have a World Cup prediction: it will be hot news until it’s over.

That may sound obvious, but there are a couple of lessons marketers could learn if they pay attention.

  1. Events (like the World Cup) can capture attention – even of those who are not normally interested. If you can’t create your own “World Cup” – and I submit that you might not want to discard the possibility out of hand – you could certainly capitalize on the events that already have the attention of your audience, yes?
  2. The World Cup did not sneak up on anyone. It was on the calendar over a year ago. How many “events” could you tie your marketing to that are coming  up in the next 12 months? How many of them are already firm dates on the calendar of all your prospects (think Holidays and big sporting events, possibly movies/books and seasonal events like “back to school”, etc.).

Just sayin.

And writing copy and marketing materials for these events becomes drop-dead simple. I even have a product that can help – – but that’s not even the point.

The point is: it’s almost too late to capitalize on the World Cup.

But it’s not too late to drag out your calendar and cook up a promo for, say, the Fourth of July.

And so on.

Will you? We’ll see.

Ray Edwards is a world-renowned copywriter and communications strategist, writing for some of the most powerful voices in leadership and business including New York Times bestselling authors Jack Canfield and Mark Victor Hansen (Chicken Soup for the Soul) and Tony Robbins. Ray is a sought-after speaker and author, hosts a popular weekly podcast, and blogs at

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