Comments on: Write Better Headlines With This Technique http://rayedwards.com/write-better-headlines-with-this-technique/ Copywriting and Marketing Tips, Tricks and Tactics Thu, 08 Jan 2009 21:11:11 +0000 http://wordpress.org/?v=2.7 hourly 1 By: Ray Edwards http://rayedwards.com/write-better-headlines-with-this-technique/comment-page-1/#comment-2251 Ray Edwards Fri, 27 Jun 2008 22:29:24 +0000 http://rayedwards.com/?p=263#comment-2251 I'm reluctant to give you a "percentage" of your time to spend on the headline. However... The power of your promotion comes from the vividness, relevance, and emotional resonance of the OFFER... ...and your OFFER is without doubt 80% of your battle. So, as a copywriter, the Most Vital Mission is to frame the offer in the right way. Once you've done that, headline ideas will flow from you like water from a mountain stream. That's my long-winded way of saying, "Yes, that sounds about right." ;-) -Ray I’m reluctant to give you a “percentage” of your time to spend on the headline. However…

The power of your promotion comes from the vividness, relevance, and emotional resonance of the OFFER…

…and your OFFER is without doubt 80% of your battle.

So, as a copywriter, the Most Vital Mission is to frame the offer in the right way. Once you’ve done that, headline ideas will flow from you like water from a mountain stream.

That’s my long-winded way of saying, “Yes, that sounds about right.”

;-)

-Ray

]]> By: Marcus Zacco http://rayedwards.com/write-better-headlines-with-this-technique/comment-page-1/#comment-2250 Marcus Zacco Thu, 26 Jun 2008 17:38:09 +0000 http://rayedwards.com/?p=263#comment-2250 A great "no pressure"-method to write a headline. I'm going to try this when writing: Write the most hyped-up superlative infested headline I can think of, fast. I.e. The thing you really want to convey to your reader. And then stripping away with all that non-sense, to be able to cut to the core message, which is the true benefit. I am going to Krister Maxe's copywriting workshop in Stockholm this weekend and really test this! Also, some copywriters I follow say that you should spend 80% of your time writing the headline. What's your take on it? Thanks Ray, -Marcus A great “no pressure”-method to write a headline.

I’m going to try this when writing: Write the most hyped-up superlative infested headline I can think of, fast. I.e. The thing you really want to convey to your reader. And then stripping away with all that non-sense, to be able to cut to the core message, which is the true benefit.

I am going to Krister Maxe’s copywriting workshop in Stockholm this weekend and really test this!

Also, some copywriters I follow say that you should spend 80% of your time writing the headline.

What’s your take on it?

Thanks Ray,
-Marcus

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