How to Be a Business Superhero

Clark Kent is the fumbling, bumbling, mild-mannered newspaper reporter who wears the big geeky glasses. A nice guy, but not exactly a role-model for self-confidence. We can all identify with Clark, at least sometimes. But when an emergency happens, Clark tosses the glasses and sheds the business suit. Underneath the costume of the ordinary, we discover a being […]

Read More

Email Marketing: “I’m not dead yet!”

In a darkly amusing scene from the 1975 film Monty Python and the Holy Grail, a character hauls a cart of deceased plague victims down the street, shouting, “Bring out your dead!”. This disturbing scene is rendered amusing when a supposedly dead man raises his head and cries feebly, “I’m not dead yet. I’m feeling much better, actually.” Just […]

Read More

Why Your Sales Pitches Fail

My friend Carl has fallen on hard times. A few years ago, Carl was literally “rolling in the dough”, making money faster than he could spend it. At that time, Carl was selling “software as a service”: customers paid a monthly subscription fee, and got access to his software. The service was very much in […]

Read More

Cross-pollination: We Need Each Other

Today’s post is a guest post written by Mike Morrell, a friend I met last year at a mastermind meeting in Nashville, Tennessee.Mike does a lot of work with authors, and co-leading an author-blogger training this summer called The Buzz Seminar. I have a friend, Jimmy. Jimmy’s a beekeeper, and what I’ve learned from him about […]

Read More