Copy “cosmetics” matter. But probably not in the way you think. Most entrepreneurs want to produce sales copy in a way that doesn’t look like sales copy. Most wouldn’t be caught dead sending out a “sales letter”, but are happy to send out a “brochure” or a “prospectus”…
Copywriting is the art of persuasion in print. The right words, in the right order, for the right people, lead to profitable results. They get someone to buy. Maybe they’re buying product, a service, or even an idea. The world of copywriting is filled with maxims, rules, and truisms. I have taught many of those […]
All writers want someone to read what we write. We may not admit this openly, we may dress up our explanations of why we write in more noble sounding language, but the bottom line is: we want to be read. In this post, I’ll give you five simple ways you can get more people to […]
It is possible to write an entire week’s worth of blog posts in just an hour. In fact, I just started my digital timer to prove the point. In this post I’m going to explain exactly how I accomplished this feat, and how you can too. Above is a screenshot of the two tools I […]
Stephen King. He is the Charles Dickens of this century. People either love him or hate him. My churchgoing friends are often shocked to learn that I read his work, and admire it. Stephen King is a writing and marketing machine, having accomplished the unusual feat of being successful as a craftsman, and as an […]