Laurie is a fundraising copywriter and donor communications specialist.
While she has experience writing all types of nonprofit copy, she specializes in writing donor appeals, newsletters, and thank-you letters.
Laurie focuses on these types of copy because it is here that she can use her abilities as a storyteller to form an emotional connection between potential donors and those in need.
Whether you want help rescuing dogs left to fend for themselves in the floodwaters or feeding the millions of starving children in the world, you first need to form an emotional connection between your donors and those in need.
Your donors need to feel the fear of an animal left tethered to a fence as water rises around it before they will be willing to extend a hand to save that animal.
And your donors need to feel the hunger that gnaws at a child’s stomach before they will be willing to offer bread to feed that child.
Luckily, this is where Laurie is at her best.
She spent years as a creative writer crafting compelling stories that tugged at readers’ heartstrings.
Now she can use those same skills to establish a lasting connection between your donors and those in need. If you are looking to enlist the skills of a fundraising powerhouse, reach out and talk to Laurie, today