When you are being compared to your competition, do your customers see any compelling difference? In today’s environment, they must! If they don’t, your business is already in trouble.
Here are three simple but compelling qualities that will make your business stand out from the competition:
1. A great first impression. It’s true, you never get a second chance to make a good first impression. Too many people (and businesses) miss this opportunity, or worse, they botch it. Pay attention to details, especially on your website. Prospective customers will examine it closely for inconsistencies, errors, misspellings, outdated information, and false claims. Take great pains to make a good first impression.
2. Quick response. As simple as it may sound, answering the phone after no more than three rings… returning phone calls the same day… following up with e-mail correspondence quickly… all these “little things” can build trust in a remarkably short period of time. The reason: people are so accustomed to being disappointed in this area, that even if you simply meet your obligations, you will impress them. Exceed your agreements, and they will be astounded.
3. Go the extra mile. Perform unexpected service for your clients-such as early delivery, coming in under budget, delivering more than was promised, even losing money to make a complaint right. These kinds of “extra mile” gestures can win you a customer for life-certainly worth sacrificing short-term profits for the long-term gain.
It’s not always easy to stand out – but it is usually simple.
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