Master the Art of Value

Four Steps to Increase Your Income, Reduce Your Stress and Improve Your Quality of Life

This article is written by Kirk Bowman, an acknowledged expert in the field of value-based selling. Kirk is a sought-after speaker, consultant, and podcaster. He is also a member of my Regency Mastermind Group.

December is the time of year to reflect on the last eleven months and plan for the next twelve. Did you set a revenue goal last December? Did you accomplish it?


I had this very conversation with myself six years ago. (Yes, I talk to myself.) It had been a successful year, but a stressful one. My business was making money, but I was working hard (really hard) to earn it.

Then I discovered a new way of doing business that changed my life for forever…