Do Squeeze Pages Still Work For List-Building?

emailer.jpgShould you use a "squeeze page" on your website, or have these pages lost their effectiveness?

A "squeeze page" is one that forces your site visitors to give you their name and email address in exchange for some kind of bribe… an audio training, a special report, or piece of software.

Making a free offer to your site visitors in exchange for their name and e-mail address is a great way to grow your e-mail list, but it has to be done carefully so that you don't also drive away potential customers. 

Here are some things to think about…

You know it's important to grow your e-mail list. The bigger the list, the more people will see your offers, and the more money you will make. 

The challenge in today's internet marketing world is it's harder than ever to convince people to opt in.  A squeeze page is probably the best list building tool available, but you must be careful.  Using a squeeze page the wrong way can hurt your business more than it helps. 

It's best to use a squeeze page on a site that is built to sell one product.  For example, if you have a site that features a sales letter selling a particular product or service, placing a squeeze page in front of the information about that product or service is a good idea.  This keeps readers from being distracted; it sifts and sorts potential buyers by level of seriousness; and it gives you a list of interested parties that you can go back and market to repeatedly. 

One of the biggest mistakes I see being made online is putting a squeeze page in front of the wrong kinds of sites. 

Don't put a squeeze page in front of your portal site, your branding site, or your blog.  Putting a squeeze page in front of  those kinds of sites does not make sense.  Those sites have a very different purpose than sites that are intended to sell one targeted product or promotion. 

Remember that your squeeze page is a gate. 

It keeps people out of your website and it can potentially scare off your customers. 

If you have a strong enough offer, a video, an audio, or special report, you may be able to get people to opt in and build a very targeted list using a squeeze page. 

The growing problems of spam, viruses and spyware have made people more reluctant than ever to give up their name and e-mail address. 

Squeeze pages can definitely build your list fast. These pages are a powerful tool that I recommend to all of my clients; just be sure to use them in the appropriate situation. 

What do you think? Are squeeze pages more or less effective than they once were? Post your comments below.


Ray Edwards is a world-renowned copywriter and communications strategist, writing for some of the most powerful voices in leadership and business including New York Times bestselling authors Jack Canfield and Mark Victor Hansen (Chicken Soup for the Soul) and Tony Robbins. Ray is a sought-after speaker and author, hosts a popular weekly podcast, and blogs at

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  • Ray,

    Thank you for clarifying this. So many of the experts teach that you should drive your traffic to a squeeze page, but no one really talks about the proper place to use them. This has helped me quite a bit in figuring out the structure of my sites.


  • David

    I’m interested in your reason for switching to a squeeze page for your own self promotion site, Ray. How does this align with the strategy detailed in this post? What was your thought process on this?

    Very interesting stuff!


  • David

    The traffic coming to my site at is very targeted; most of the people coming to that site are interested in hiring me as a a copwyriter. Thus, they are willing to opt in to my mailing list.

    The site is essentially a sales letter and the “sale” is to fill in the form and get a free quote on their copy job.

    Those who do ask for a quote have identified themselves as very interested prospects by (1) opting in on the squeeze page and (2) filling out the form on the sales page. These are the kind of people I want to spend my time talking to, as they have the most likelihood of becoming a client.

    That’s why I am using a squeeze page on my “copywriter for hire” site.

  • Dave

    thanks ray, very informative response. You’re a great dude. keep up the good work!

  • This went far to help me clarify when to apply a squeeze page, but what attracted me to the article initially was the title, “Do Squeeze Pages Still Work for List Building?” Do they? I’ve been searching for some concrete evidence that pages designed specifically for collecting email addresses work better than well-designed web pages that offer an e-newsletter or other opt-in box in strategic locations. This page, for instance.

    There is a prominent marketing course right now advocating those old-time squeeze page sites that have miles and miles of text on a single page. Sort of the on-line hard-sell that lures a prospect to a free weekend retreat and then hammers them with the email offering over and over, but all on one long, unreadable page. I know these worked for porn sites in the early 1990’s, but do they still work on the more savvy web users today?

    Are longer pages more effective than shorter ones? Has any type of study been done on this?


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  • Be very careful if you rely on organic traffic from search engines. Your rankings may be affected by using a squeeze page. There is no content on a squeeze page and SE’s don’t like that.

  • This is a very informative article. Many of my own clients have been asking about squeeze pages for their own websites and how effective they are. It’s good that there are professionals in the im industry like yourself to clarify this.

  • AnnaSiegfried

    I suggest something else, but this requires you investing money. You can actually buy business lists instead of trying to “bribe” the visitors of your site. And mix the list with a good newsletter and you might just have a very powerful advertising tool.