The Master Key To Success

weblinks.jpgHow many times have you heard self-help or business gurus talk about how they ‘uncovered' the ‘real secrets' of success? Hundreds? Thousands?

Right. Me too.

Well, let me save you some money and time. Forget the gurus for a moment.

Here is the real, true, ‘Master Secret of Success':

Just get started!

Don't laugh.

The problem most business people, entrepreneurs, and companies have is that they spend far too much time coming up with new buzzwords and management systems — and almost zero time just getting down to the work that needs to be done.

For the individual or entrepreneur, I offer this tactic that will help you ‘get started' on something that will generate new revenue…

Think carefully about your answer to this question: If you could only do one thing to generate revenue immediately, what would that one thing be?

I really want you to think about this.

If it was a “must” – for instance, if it meant being able to pay the mortgage on your house this month – what one thing
would you do right now? Some possible examples:

  • Write a letter and mail it.
  • Make a phone call.
  • Send an email.
  • Drive to see a prospect in person.
  • Complete and deliver a proposal.

Okay, do you have your “one thing”? Great. Write it down. Then…


When it's done, do the whole exercise over again.

I know that right about now you're thinking, ‘Ray, this is the most elementary, simple, stupid thing I've heard all week.'

That's okay. Try it anyway – and after you have tried it, I'd love to hear from you with your success story.

And remember, you heard the Master Key To Success right here. In case you forgot already, it's this:

Just get started!

Ray Edwards is a world-renowned copywriter and communications strategist, writing for some of the most powerful voices in leadership and business including New York Times bestselling authors Jack Canfield and Mark Victor Hansen (Chicken Soup for the Soul) and Tony Robbins. Ray is a sought-after speaker and author, hosts a popular weekly podcast, and blogs at

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  • Another technique to over come the resting inertia in my behind and get it moving is to recall something that Dr. Phil loves to say:

    “Winners are willing to do things,
    that losers are not willing to do”

    We know that procrastination is a conscience choice not to do something.

    So to choose not to take an action that you know you should be doing dooms you to losing.

    Taking the action will not guarantee that you will win, it puts you in a position to win.

  • Cheryl Antier

    Sometimes it’s easy to get overwhelmed…(for example after spending a few weeks in the hospital with a sick kid, LOL.). So if you’re feeling overwhelmed, try breaking your goals down into smaller sections.

    You can do it two ways – my favorite is to start at the end and work your way backwards. Imagine that you’ve achieved your goal. Then write down the last thing you did before achieving it. And so on and so forth.

    Break them down into doable chunks. Then take each step and put it in your calendar. Some things are short term and can be worked on every day. Some can be done once a week, or once a month. Just create a schedule so you’re doing something every day to get what you want. That way, not only are you doing the quick “take action and make money now” things, you’re also working on your long-term “lifestyle” goals.

  • Lilly Holmers

    I’ve come across so many techniques that claim to be the key to success, all of them seem to make sense, but many involve several steps, that you just lose interest. I find that the most simple advice is the most effective. Single sentences like what Ray suggested…Just get started! Or what my friend Marcus Hochstadt always says…Substitute the word “try” with “do”. Nike’s famous quib “Just do it” is another example. People who seek success advice are really looking for inspiration and a push. That’s why the one-liners work. Thanks for the post. Lilly

  • Yes, actions trumps talk or wishes. The truly successful people take action on the dreams they have. Great post!