The Master Key to Success

weblinks.jpgHow many times have you heard self-help or business gurus talk about how they ‘uncovered' the ‘real secrets' of success? Hundreds? Thousands?

Right. Me too.

Well, let me save you some money and time. Forget the gurus for a moment.

Here is the real, true, ‘Master Secret of Success':

Just get started!

Don't laugh.

The problem most business people, entrepreneurs, and companies have is that they spend far too much time coming up with new buzzwords and management systems — and almost zero time just getting down to the work that needs to be done.

For the individual or entrepreneur, I offer this tactic that will help you ‘get started' on something that will generate new revenue…

Think carefully about your answer to this question: If you could only do one thing to generate revenue immediately, what would that one thing be?

I really want you to think about this.

If it was a “must” – for instance, if it meant being able to pay the mortgage on your house this month – what one thing
would you do right now? Some possible examples:

  • Write a letter and mail it.
  • Make a phone call.
  • Send an email.
  • Drive to see a prospect in person.
  • Complete and deliver a proposal.

Okay, do you have your “one thing”? Great. Write it down. Then…


When it's done, do the whole exercise over again.

I know that right about now you're thinking, ‘Ray, this is the most elementary, simple, stupid thing I've heard all week.'

That's okay. Try it anyway – and after you have tried it, I'd love to hear from you with your success story.

And remember, you heard the Master Key To Success right here. In case you forgot already, it's this:

Just get started!

Ray Edwards is a world-renowned copywriter and communications strategist, writing for some of the most powerful voices in leadership and business including New York Times bestselling authors Jack Canfield and Mark Victor Hansen (Chicken Soup for the Soul) and Tony Robbins. Ray is a sought-after speaker and author, hosts a popular weekly podcast, and blogs at

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  • this is a pearl:

    “getting down to the work that needs to be done”

    Thank you for the push – to get me refocused…

    ~Patricia Kaehler

  • The universe is clearly speaking my language today. I wrote aboout this on my blog today (12/10/08 post entitled Do You Have the Balls to Be a Freelance Writer).

    Most wanabe freelance writers (my niche) spend so much time THINKING about starting a freelance writing career, that they never get around to STARTING a freelance writing career. My mantra has always been “Just get going!”

    Great way to spell it out succintly (ie, Just get started!)

    • Getting started is risky.

      It means you might fail.

      It means people are watching.

      But you know what? That's okay. Start anyway.


  • YES, YES, and YES. Amazing things happen when we get started. Thank you for the reminder.