Three Ways To Grow Your List

The simple, unadorned truth is: the bigger your email subscriber list, the more money you will make from your online business.

Here are three ways to grow your list:

  1. Pay per click advertising: Take out a Google Adwords ad that leads subscribers to a landing page. On that landing page, offer visitors something of value in exchange for their name and email address. The trick is, this is harder to do that it once was, for a variety of reasons. The biggest key: make the “something of value” a TRUE value. Just putting up a page that says “sign up for my newsletter” will not produce many subscribers.
  2. E-zine ads. Buy ads in e-zines that are mailed to people who are likely to be interested in your offer. Test the results carefully; while this method can bring you subscribers, it can also be a quick way to lose money.
  3. Do “swaps” with other e-zine owners. You run their ad in your ezine, and vice versa. Often you can do this at no cost, and gain subscribers in the bargain.

I am doing a teleseminar next Tuesday night with the person who may be the very best list-builder in the “Internet Marketing World”…if you want to join us for the call, register at:

Ray Edwards is a world-renowned copywriter and communications strategist, writing for some of the most powerful voices in leadership and business including New York Times bestselling authors Jack Canfield and Mark Victor Hansen (Chicken Soup for the Soul) and Tony Robbins. Ray is a sought-after speaker and author, hosts a popular weekly podcast, and blogs at

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  • Ray,

    Ezine advertising has been very effective for me.

    When I first built my list, more than half of it
    came from Ezine Ads, and the leads were very
    qualified and responsive.


    Brian T. Edmondson

  • Jun

    Hi Ray,

    Nice article here. I would like to ad another method, if you don’t mind. Writing your own article and submitting them to article directories can also give you a lot of new targeted subscribers at zero cost. Just put your subscription form URL in the resource box of your article.


  • Lists management is also an important factor. Maintain prospects and customers on seperate lists.

    Also use a paid service like Aweber or Getresponse to help achieve and maintain max deliverability.

  • I’d add be intentional about building relationships, this requires more time but has a high return on our investment.