What We Want vs. What We Need

Entrepreneurs are visionary people.

“Big picture” people.

“Idea” people.

And that’s good. BUT… in times like these it can also be problematic.

Because…

What we want is a simple solution to our complex business problems.

What we need, however, is not an “easy button”.

What we need are often complex, multi-faceted tactical plans guided by a carefully conceived strategic course.

The tricky thing is, from the outside this often looks like simplicity.

But it is simplicity on the other side of complexity.

Getting to the other side of complexity requires the hardest of all work: thinking.

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Ray Edwards is a world-renowned copywriter and communications strategist, writing for some of the most powerful voices in leadership and business including New York Times bestselling authors Jack Canfield and Mark Victor Hansen (Chicken Soup for the Soul) and Tony Robbins. Ray is a sought-after speaker and author, hosts a popular weekly podcast, and blogs at RayEdwards.com.

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