You probably know about the Pareto principle. It’s the principle discovered by the Italian mathematician (whose last name was, surprisingly enough, Pareto) that states something like the following: 80% of the results in any system arise from 20% of the inputs in that system. In the world of business, the Pareto principle is commonly invoked […]
Internet Business
Don’t Get It Perfect – Get It Started
An appropriate note on beginnings, as we roll through this first month of the year. The enemy of most entrepreneurs is not perfectionism, as some have suggested. It is the idea of perfectionism. It is the dream of what their beautiful business will finally look like someday. What I mean is this: it is possible […]
3 Sexy Ways to Build Websites That Sell
If you’re discouraged about building a website for your new business or idea, there really is little excuse for delaying your project. The days when you had to be a programmer or a “code monkey” to get your site built are long gone (no disrespect to programmers, whom I love dearly). Here are three sexy […]
Not An Email Guy
I have a friend who runs a very successful business. Not moderately successful; very successful. His business’s revenue each month is measured in the millions. Recently, when speaking about how we should communicate with one another, he smiled sheepishly and admitted, “I’m not really an e-mail guy.” Think about it. $24 million dollar business. Doesn’t […]
Mind The Gap
Things don’t always seem the same to your customers as they seem to you. You might think, for instance, you just did something to serve the customer… And they might have an entirely different perception. Case in point: I recently enroll the large number of students in an online training webinar series. Thinking I would […]