Apple makes products that are so cool, a product demo alone is enough to make the sale. But that doesn’t mean Apple isn’t “selling”. It’s just that they’ve compressed the old AIDA formula into a one-step sale (on a surface level, anyway). Here’s what I mean… let’s break down Apple’s typical product demo using AIDA […]
Internet Business
How I Work Each Day As a Writer
I receive many questions about how I work, how I manage my time, and what my “systems” are for working as a writer and consultant. I offer the following with this caveat: I’m still workin’ on it, and I don’t always follow the system perfectly. But each time I fall “off the wagon”, I get […]
Make Money in Tough Times
It’s a hot topic these days. How do we make money in these “tough times”? I’d like to propose that the answer is pretty simple: to make money in tough times… solve tough problems. If you can solve tough problems for people, they’ll be willing to pay you for it. Especially in tough times. Hey, […]
Recommended Internet Marketing Teachers
Lately I’ve been asked by more than a few people: “Which Internet Marketing teachers should I listen to?” Often that question is followed up with: “And who are the ‘Bad Guys’ I should avoid?” I’m not in the business of judging who the so-called ‘bad guys’ are. But what I can do is recommend the […]
Clean Up Your Act
If you’re feeling overwhelmed by too many obligations, too many “little messes” that you need cleaned up, or too many “open projects” on your mind… it may be time to “clean up your act”. Try this: set aside a day (maybe a Saturday) and designate it as “cleanup day”. On that day, start off by […]