“Ray, what do I sell online? How do I decide?” This is a question I am asked often, and my answer to this question is in two parts. First is an answer appropriate if you’re already selling something online and the second part is the answer for those who haven’t yet decided what product or […]
Do you worry that your copy might be too “hypey”? Dictionary.com defines “hype” as: “an ingenious or questionable claim, method, etc., used in advertising, promotion, or publicity to intensify the effect.” One of the additional definitions is: “a swindle, deception, or trick”. I rather think the second one is what we have in mind when […]
How many times have you heard self-help or business gurus talk about how they ‘uncovered’ the ‘real secrets’ of success? Hundreds? Thousands? Right. Me too. Well, let me save you some money and time. Forget the gurus for a moment. Here is the real, true, ‘Master Secret of Success’: Just get started! Don’t laugh. The […]
Please don’t be offended, but you are probably making one or all of the mistakes you’re about to read about. It’s not your fault. Most business people are not trained as copywriters. But once you’ve read this article, you’ll know exactly what to do to correct the problems that are killing your sales and lead […]
Chances are that you are making many – if not all – of these 5 copywriting mistakes. I call them “deadly” because they’re killing your sales and your profits. Let me make you a bold promise: examine your own sales copy and eliminate these copywriting mistakes, and you will see an instant improvement in your […]