Whenever you are writing for the purpose of influencing other people (which pretty much includes all writing, doesn’t it?), it’s essential to know your strategic objective. Strategy in this context means: the overall approach to achieving the outcome you want. This may not be as simple as you think. Even if you know your desired […]
Marketing
Writing With Mythology In Mind
When writing for strategic influence, whether your outcome is intended to be the sale of a product or service, the adoption of an idea, or a certain outcome for your political candidate, you must begin with knowing your mythology. No, I’m not talking about ancient Greece. When I say “mythology”, I’m referring to “story”. I […]
Writing For Strategic Influence
Today, I’m beginning a new series on the subject of “writing for strategic influence”. This will be of interest if you want to use the power of persuasive writing to change, improve, expand, and empower your business. But first, I’ll need you to bear with me; it’s necessary to explain the ideas behind this new […]
Proven! Ten Dollar Marketing Tactics
Having no marketing budget is no excuse for not marketing. Here are three ideas you can use to promote your business, and each of them cost less than $10. You might laugh when you see the list. But it’s my belief that many of the businesses we see closing their doors these days might have […]
Grow An A+ Marketing Brain
Here’s a foolproof method to get yourself an A+ marketing brain, without having to pay for an expensive education. Finish at least one good marketing book every week. If you’re not currently an avid reader, this might seem like a big deal. It’s really not very difficult. Many marketing books are short, to begin with. […]