Understanding why people buy your product or service is crucial. And here’s the truth… people buy for their own specific reasons – usually not the reasons we think they are buying. The truth is, we can never be certain what the real reason is that someone buys our product or service. We might be able […]
If you need a shopping cart solution for your online business, you have got to see this. Below is a 2-minute video that is just about amazing. Click here to watch the full demo or to get your own risk-free account. In the spirit of full disclosure, this is created by a friend and client […]
I estimate that maybe as many as 90% of all business people, ad copywriters, speakers, salespeople, and media salespeople just don’t follow the simple formula that could save them from failure. The old warhorse of marketing formulae: the AIDA formula. It’s the sequence you must take your prospects through if you want them to buy […]
That was the original title for Tim Ferris’s book The 4 Hour Work Week. It was a tongue-in-cheek reference to the fact that Tim’s original business was selling nutritional supplements to athletes. His publisher was not amused by the title, so Tim had to go off in search of a different one.
Maybe its time you begin excluding customers instead of chasing them. Let me explain. So often, as business people and entrepreneurs, and especially as freelancers, we seem to be chasing customers. This gives us an air of desperation. If you look at a customer, and all you see is a bag of groceries or a […]