There are, in fact, essential skills that anyone who wants to make their living as a freelance writer needs to possess. You may be surprised to learn that these are not exotic skills, limited to a talented few. They are skills that few possess; this is, however, by choice and by habit, not by gift […]
Writing
Opportunities To Watch For In Copywriting 2011
I sent an email about this to most of my email subscribers late the evening before the Christmas Holiday. And I didn’t check email over the Holiday, so I was shocked to see what a huge response we got. After all, the email wasn’t about a “magic button”. And I made it clear I had […]
The Art of Framing
You’re going to like this… “Framing” is how you set the stage for what comes next in a given communication. It is, in essence, what you say before you say what you want to say. If you start a conversation by saying, “You’re not going to like this…” your message will be received in a […]
Atrocious Copy (and What to Do About It)
The web is filled with atrocious copy. In fact, I sometimes find myself muttering, “I see illiterate people…” (apologies to M. Night Shyamalan). So what’s the problem? Why is there so much bad copy? I think the answer is rather simple. It’s contained in some advice Stephen King offers in his book, On Writing. King […]
5 Essential Skills For Freelance Writers
There probably is not a comprehensive list of “perfect skills” every freelance copywriter should have-but here are five I feel need to be in every copywriters toolkit. Surprisingly, none of them are about writing copy. Let’s assume for the moment that you already know how to do that (please… if you say your copywriter, please […]