We are a world of people who love to be fascinated. We obsess over our favorite celebrities, their lifestyles, relationships, and illnesses. In her book, Fascinate, Sally Hogshead claims that the ability to create fascination is one of the most powerful ways of influencing behavior. She says, in fact, that it is “more persuasive than […]
Writing
Writing to Create Advocacy
Whenever you are writing for the purpose of influencing other people (which pretty much includes all writing, doesn’t it?), it’s essential to know your strategic objective. Strategy in this context means: the overall approach to achieving the outcome you want. This may not be as simple as you think. Even if you know your desired […]
Writing With Mythology In Mind
When writing for strategic influence, whether your outcome is intended to be the sale of a product or service, the adoption of an idea, or a certain outcome for your political candidate, you must begin with knowing your mythology. No, I’m not talking about ancient Greece. When I say “mythology”, I’m referring to “story”. I […]
Writing For Strategic Influence
Today, I’m beginning a new series on the subject of “writing for strategic influence”. This will be of interest if you want to use the power of persuasive writing to change, improve, expand, and empower your business. But first, I’ll need you to bear with me; it’s necessary to explain the ideas behind this new […]
Ray Edwards Week In Review
Here are juicy posts you might have missed this week: The Art of Discipline I Am a Reverse Paranoid Your Hour of Power Become a “However” Person 7 Things That Make Customers Love You Business Panic and How to Deal With It