The word discipline gets a bad rap. It shouldn’t. Discipline is not the same thing as punishment (which is what most people seem to think). The kind of discipline I’m talking about is an “activity, exercise, or a regimen that develops or improves a skill; training.” That’s from the dictionary, so it must be true. […]
Writing
3 Ways to Improve Your Copywriting
1. Understand your audience. 2. Understand your audience. 3. Understand your audience.
How I Work Each Day As a Writer
I receive many questions about how I work, how I manage my time, and what my “systems” are for working as a writer and consultant. I offer the following with this caveat: I’m still workin’ on it, and I don’t always follow the system perfectly. But each time I fall “off the wagon”, I get […]
Recommended Internet Marketing Teachers
Lately I’ve been asked by more than a few people: “Which Internet Marketing teachers should I listen to?” Often that question is followed up with: “And who are the ‘Bad Guys’ I should avoid?” I’m not in the business of judging who the so-called ‘bad guys’ are. But what I can do is recommend the […]
Copy Written By Monkey?
I was on a conference call where marketing was being discussed. The discussion turned to “back end promotions”. Which means, “what you sell people after they bought your entry-level product”. And the topic was the copy used to sell “back-end promotions”. One of the well-known, high-profile marketers on the call said something like, “Heck, you […]