Many people want to know the “magic formula” is for writing web site and ad copy that sells. If you’re one of those folks who would like to know that formula, I have some disappointing news: there isn’t one. “But Ray,” I hear you say, “Haven’t you yourself taught several different copywriting ‘formulas’?” Yes. But. […]
Writing
Freelancers: Do Clients Suck?
This one is for those of us who are freelancers, service providers, or who have ongoing relationships where we work with clients. Gary Halbert – one of the greatest copywriters to ever work in the field – used to wear a hat that had two works embroidered on it: “Clients Suck”. Do they? A lot […]
Pavlov’s Blog
We like to think we make our decisions based on logic and reason. But as Jonah Lehrer observes in his book “How We Decide”, the evidence suggest our decisions are based on completely irrational factors. We do, it turns out, judge books by their covers. In the context of marketing, this fact is fairly important […]
7 Questions And A Why
Inspired by Seth Godin. As you’re crafting your next marketing campaign, here are 7 questions to ask yourself. Answering them will virtually write your sales copy for you. It’s easy to do. But very powerful. Try it and see. What problem are you solving? What is your solution? Who is it right for? What will […]
The Fantastic Mr. Dahl
Roald Dahl, one of our great storytellers. He didn’t just tell great stories, he lived them. For instance, he once accidentally set his eyebrows on fire. If this video doesn’t stir your writer’s soul, just blunt your nibs, and consider doing something else. Watch Part 2 On Roald Dahl – Click Here