Have you ever read a website and it just seemed to “stiff” or “formal” to you? Or you felt like they were talking over your head, using a lot of buzzwords and lingo you didn’t understand? Me too. That leads to this little tip that will REALLY help your copy make more sales (or generate […]
Writing
Magic Power Gets Anyone To Do Anything: 21 Small Business Profit Boosters (#5)
As marketers and entrepreneurs, we have a simple job. To get other people to do what we want them to do. There is a tactic that gives almost magical powers of persuasion. You can, quite simply, get practically anyone to do practically anything. It’s so simple you’ll be tempted to shrug it off. Don’t. Here […]
Thanks-Giving = Thanks-Getting: 21 Small Business Profit Boosters (#2)
Thanks-Giving is Thanks-Getting In the United States, we’re celebrating Thanksgiving. In our tradition, this means expressing our gratitude for the bountiful harvest. It is a long-standing tradition, steeped in the mythology of the birth of our nation. For many people, it is one of the very few times of the year they pause to truly […]
Can Good Writing Be Taught?
There is a myth in the marketing world that anyone can write good copy. When this myth is spoken, it’s usually followed by the advice that all one needs is a good swipe file (successful ads of the past that one can “borrow” from). This myth has always struck me as false — or at […]
10 Blog Traffic Tips
I met Yaro Starak at Jeff Walker’s mastermind meeting in Las Vegas recently. I’ve been reading his blog for quite some time, and after meeting him in person I realized he is one sharp guy. I mean, how many people do you know who make six figures strictly from blogging? So I’m delighted to have […]