You may be wondering if product launches “still work”. Marketers ask this question all the time. Everyone knows how to do it (or more accurately stated: they think they know how to do it), but is it still worth doing? Why? Using product launches is a great strategy, one that works as well as ever. […]
I get a lot of questions asking how to build a list and do it quickly. Actually, it’s a lot easier to build a list than you might think. The fact is the techniques of list-building are really quite simple. These three tactics will help you to build your list quickly: Use a “squeeze page”. […]
Many people say email marketing is dead. It’s easy to agree with this idea. Spam and the spam filters it has given rise to make it harder than ever to get your email delivered. It’s even hard to receive email we want. How many times have you been frustrated because a friend, co-worker, or relative […]
There is a myth in the marketing world that anyone can write good copy. When this myth is spoken, it’s usually followed by the advice that all one needs is a good swipe file (successful ads of the past that one can “borrow” from). This myth has always struck me as false — or at […]
Want to make your copy stronger with one simple “trick”? Eliminate all the adverbs. What’s an adverb? It’s a word – often ending in the letters “ly” – that modifies a verb (or even adjectives or adverbial phrases). Examples of adverbs: quickly, instantly, amazingly, powerfully. If you find the above passage puzzling, don’t worry about […]