Do you worry that your copy might be too “hypey”? Dictionary.com defines “hype” as: “an ingenious or questionable claim, method, etc., used in advertising, promotion, or publicity to intensify the effect.” One of the additional definitions is: “a swindle, deception, or trick”. I rather think the second one is what we have in mind when […]
Do you find yourself staring at a blank screen? Wondering how to get started writing your copy? I’ve found that I get much better results if I use some “jump starters”. They keep me focused, and get me started on the right track with a copy project. Here are 3 “tricks” I use… Maybe they’ll […]
Please don’t be offended, but you are probably making one or all of the mistakes you’re about to read about. It’s not your fault. Most business people are not trained as copywriters. But once you’ve read this article, you’ll know exactly what to do to correct the problems that are killing your sales and lead […]
Chances are that you are making many – if not all – of these 5 copywriting mistakes. I call them “deadly” because they’re killing your sales and your profits. Let me make you a bold promise: examine your own sales copy and eliminate these copywriting mistakes, and you will see an instant improvement in your […]
Yesterday evening was the end of the comment contest. If you didn’t know about it, that’s because you’re not subscribed to my email notification list (subscribe on the right side of the page where it says “Updates By Email”). The winners are shown in the screen cap to the left. Remember, it was about quality […]