Let’s assume you’re writing your own copy (maybe you can’t afford to hire a professional, or you just love writing copy for your own products). One of your first tasks as a copywriter is to break down the skepticism that your prospects (readers, site visitors, subscribers) are feeling, and get them to believe you – […]
Writing
Fix Mistake In Copy, Increase Sales 197%
It’s one of the most common mistakes in all forms of selling – not asking for the sale. Hard to believe? Maybe. But it’s true anyway; people just don’t want to ask for the order. There comes a point where you’ve presented all the benefits of your offer; you’ve demonstrated its value; you’ve supplied lots […]
Dumb Down Copy For More Sales
Have you ever read a website and it just seemed to "stiff" or "formal" to you? Or you felt like they were talking over your head, using a lot of buzzwords and lingo you didn’t undertsand? Me too. That leads to this little tip that will REALLY help your copy make more sales (or generate […]
Wimpy Copywriters Have Skinny Kids
"Wimpy copywriters have skinny kids." That’s what my good friend Michel Fortin (a great copywriter) says, and he’s paraphrasing the great sales trainer Zig Ziglar (the original quote was "Wimpy salespeople have skinny kids."). Here’s why this is important to your sales copy: In the beginning, you only have one chance to grab the reader’s […]
Ernest Hemingway and Ray Edwards
Here’s what I have in common with Papa Hemingway: I love words, and I’m a writer. When it comes to writing ads (and when I say ads, I mean everything from web pages to emails to postcards!), it’s hard to find better advice than Ernest Hemingway’s Four Rules of Writing. Hemingway’s Four Rules of Writing […]