I got a call from a potential new client. We’ll call him Drew (not his real name). Drew seemed tentative, nervous, and naive. I immediately classified him in my mind as someone who was not a client for me. I fully expected to scare him away with my requirements for my clients, the intricacy of […]
Writing
One Simple Trick To Strengthen Your Copy
Want to make your copy stronger with one simple “trick”? Eliminate all the adverbs. What’s an adverb? It’s a word – often ending in the letters “ly” – that modifies a verb (or even adjectives or adverbial phrases). Examples of adverbs: quickly, instantly, amazingly, powerfully. If you find the above passage puzzling, don’t worry about […]
Is Your Copy Filled With Hype?
Do you worry that your copy might be too “hypey”? Dictionary.com defines “hype” as: “an ingenious or questionable claim, method, etc., used in advertising, promotion, or publicity to intensify the effect.” One of the additional definitions is: “a swindle, deception, or trick”. I rather think the second one is what we have in mind when […]
Three Ways To Grow Your List
The simple, unadorned truth is: the bigger your email subscriber list, the more money you will make from your online business. Here are three ways to grow your list: Pay per click advertising: Take out a Google Adwords ad that leads subscribers to a landing page. On that landing page, offer visitors something of value […]
Everything You Need To Know About Writing — In 10 Minutes
Interesting piece by Stephen King that actually lives up to the title: “Everything You Need To Know About Writing”