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  • How to feed your flock like a shepherd instead of shoving your marketing down their throats like a hype-artist internet-marketing guru-mongers.

  • How to protect your people from the wild-webinar wolves who want nothing more than access their wallets.

  • The 3 crucial keys to writing copy that crushes the competition while building ample stores of the most valuable, long-lasting, gold-plated form of conversion… NOT the kind that refers to money… the kind that changes hearts and souls for the better.

  • The “getting-to-know-you” technique for reaching through the computer screen and becoming intimately acquainted with your prospects.

  • Why this 5-part single-sentence is the key to unlocking the more impactful, influential kind of persuasion on planet earth. WARNING: be careful you don’t use it incorrectly. You could end up on the wrong side of the ethical fence.
     

  • What you need to understand about every single word you use in your business (blog posts, podcasts, emails, etc.) to transform your communication into the alchemy of desire that helps your reader find the green pastures where they long to find rest.

  • What the best, most successful, and most benevolent marketing shepherds do BEFORE they ever try to sell something.

  • The cheesy, namsy-pamsy truth that, if you can lower yourself to accept, will take you higher than your competition can even fathom.

  • Why amplifying your reader’s pain is one of the gentlest, most soothing things you can do for them.

  • How using stories of desperation gives your reader hope that the path you’ve laid out before them is the one they can’t NOT take.

  • The U-turn you MUST take while writing this section of your copy to make sure you don’t suddenly unzip your shepherd’s clothing and emerge as the Big Bad Wolf they fear you are.

  • How to have a stunning clarity you’ve never had before about what you’re really selling to people and what it can really do to help them.

“The Best Copywriting Teacher I Know.”
“Ray Edwards is not only a master copywriter, he is the best copywriting teacher I know. Whether you are selling a product, a service, or a point-of-view, Ray’s program will give you the training you need to move your prospects to buy NOW.” 

Michael Hyatt
New York Times Best-Selling Author
Platform: Get Noticed in a Noisy World

“Sales Went Through the Roof!”
“I first met Ray when I was still working with Tony Robbins. Hiring Ray was one of our best decisions. Every time we used Ray’s copy, our sales went through the roof!” 

Amy Porterfield
Creator of the Digital Course Academy

“There’s Nobody Better”
“Ray Edwards knows how to ethically sell. There’s nobody better... so you make more sales, help more people & feel great about the impact you’re having.” 

Stu McLaren
Founder of Tribe

“This Stuff Is Gold”
“Ray is my go-to guy. He doesn’t just talk the talk, he walks the walk. He has done everything he teaches. This stuff is gold!” 

Jeff Goins
Author, The Art of Work and
Real Artists Don’t Starve

“Fantastic Work”
“Highest integrity, a pleasure to work with... and fantastic work. I love working with Ray.” 

Jeff Walker
New York Times Best-Selling Author of Launch!

“Ray Gets Results with Class”
“There are relatively few copywriters who get results. Among them, Ray is part of a smaller group still: those who do it with class.” 

David Garfinkel
The World’s Greatest Copywriting Coach

“One Sales Letter... $10 Million Dollars!”
“Ray flat-out gets results. He’s written many profitable pieces of copy for us, including the sales letter brought us over $10,000,000 (million) in revenue.” 

Joe Barton
Founder & CEO Barton Publishing

“Took My Sales to the Next Level”
“I love Ray Edwards! I’ve used his amazing resources to take my sales to the next level. Somehow, he makes copywriting seem simple, and fun. Highly recommended!” 

Cliff Ravenscraft
The Mindset Answer Man

“The Best Email Copy I’ve Ever Seen”
“Ray Edwards is an absolutely brilliant copywriting and marketing mind, and writes some of the best email copy I’ve ever seen.” 

Ben Settle
Publisher, Email Players Newsletter
The World’s Foremost Expert on Email Copy

“Simply Put, Ray Is the Master ... All Others the Students.”
“Ray is not only a master copywriter, but a passionate and prolific mentor to some of the most talented wordsmiths in modern-day marketing. Ray understands the complexities of today’s entrepreneurial environment, and cares equally for the corporate CEO and solopreneur alike. This book is the quintessential guide for anyone who desires to grow their influence as well as their bottom line.” 

Brian A. Holmes
Founder of Strategic Influencers, LLC

“Holds Nothing Back”
“He is generous with his teachings and holds nothing back. Be sure to take advantage of the opportunity to sharpen your sword and let your genius copywriter within you come forth to make an impact on the web and in the world.” 

Joel Comm
New York Times Best-Selling Author Twitter
Power 3.0, Ka-Ching, and The Adsense Code

“One of The Best Living Copywriters Today”
“The words ‘Ray Edwards’ and ‘World Class Copywriting’ have the same meaning to me. He is simply one of the best living copywriters today.” 

Mike Filsaime
MikeFilsaime.com

“No Better Copywriter. Period.”
“Ray Edwards has written marketing copy for me that was directly responsible for putting millions of dollars in my bank account. No better copywriter. Period.”

Matt Bacak
MattBacak.com

“Every Time I Give Ray Edwards Money, I Make More.”
“Ray Edwards was the #1 influence on me to learn and love copywriting. I’ve participated in his exclusive, high-end trainings and can tell you that Ray helped me get my start as a copywriter, and what began as a side business grew so quickly that I left my C-suite job within one year. (Oh, and I made 5x my monthly day job income my first month going solo as a copywriter.) You’re learning from the best.” 

Mike Kim
Marketing Strategist &
Consultant, MikeKim.com

“Copywriting from the Heart”
“It is Ray’s genuine integrity, penetrating honesty and extraordinary empathy that makes him a copywriting genius of our time. His concrete ethical and spiritual foundation has provided him with the golden key to unlock the hearts and wallets of your customers. This book is a must if you want to learn to sell from your heart.” 

AJ Slivinski
Author of The Leadership Code,
Unlock the LeadershipCode.com

“Authenticity and Ethical Copywriting Technique!”
“Ray’s approach to nurturing and empowering consumers is the gold standard of leadership through sales. Ray demonstrates how pouring compassion and personal philosophy into customers is not only essential to quality service in a sale, it also makes a wonderful living! Ray Edwards is our universal marketing advocate: he teaches salespeople how to more effectively sell while showing consumers there is a path to being offered the best services and products in a morally sound way.” 

Dr. Jennifer Brenton, MD FACOG
Founder, Mososery Health Service Corporation

“Superior Understanding of Human Psychology”
“Ray demonstrates a superior understanding of human psychology. He expertly shows you how you can use this understanding to share your message with your prospects and customers in a way that is meaningful for them. This is sure to help you to get your message out to more people and be more profitable online. Ray uses time-honored tactics, which are updated for the new medium of the internet. You hold a very powerful book in your hands— use it wisely.”

Dr. Kenny Handelman, MD
Psychiatrist, TheADHDDoctor.com