Workshop Preparation Personal Ray Edwards Workshop Fill out this form BEFORE you arrive at the workshop. Take the time to think through these questions in deep and sustained ways. Give thoughtful answers. The more you invest in this process, the more you will get out of the EVENT. SOME of the fields are OPTIONAL - but High Achievers will fill out EVERY field in honest detail. What you hold back only holds YOU back. PLEASE NOTE: This form is for YOU. You will be sent an email containing the complete text of all your answers. This text will give you a head-start at the workshop! Name* First Last Address* Street Address City AlabamaAlaskaArizonaArkansasCaliforniaColoradoConnecticutDelawareDistrict of ColumbiaFloridaGeorgiaHawaiiIdahoIllinoisIndianaIowaKansasKentuckyLouisianaMaineMarylandMassachusettsMichiganMinnesotaMississippiMissouriMontanaNebraskaNevadaNew HampshireNew JerseyNew MexicoNew YorkNorth CarolinaNorth DakotaOhioOklahomaOregonPennsylvaniaRhode IslandSouth CarolinaSouth DakotaTennesseeTexasUtahVermontVirginiaWashingtonWest VirginiaWisconsinWyomingArmed Forces AmericasArmed Forces EuropeArmed Forces Pacific State ZIP Code Phone*Email* Website The Crucial QuestionIf we were having this discussion 3 years from today, and you were looking back over those 3 years, what MUST have happened in your life, both personally and professionally, for you to feel happy with your progress?Describe Your PERSONDescribe the PERSON to whom you are selling.Describe their PROBLEMWhat is the PROBLEM your product or service solves>Describe the PAINWhat is the PAIN as experienced by your PERSON?AMPLIFY the consequencesWhat is EVERY POSSIBLE MAXIMUM COST of not solving the problem?What are the Person's ASPIRATIONS?Describe in detail EVERY SINGLE HIGHEST ASPIRATIONS that might be reached by solving this problem.What are the specific results and/or benefits you provide the people who buy from you?TRANSFORMATIONThink about the person or organization you have helped the MOST, using the product, service, or ideas you will focus on when we work together. Describe every way in which that person or organization benefitted (or will benefit) from your product or service.TESTIMONYWhat do your BEST clients say you have done for them?What do your WORST clients complain about?OFFER (the stuff)What is your main product or service (or what will it be)? This is the ""stuff" - the app, the course, the workshop, the wall sign, etc.If you have a single product or line of products of the same genre, what's your single, most marketable, unique, competitive edge? This is your essential Unique Selling Proposition (USP). In other words, what is unique about what you sell, or how you sell, package or deliver it?What is WORKING in your business and your life right now?What is NOT working in your business and your life right now?How do people find you? In other words, how do they learn about what you offer?Why are they seeking you out?What is your average monthly profit (over the last 12 months)?What was your profit last month?What is your DESIRED monthly profit?What precise actions would you PREFER to do (in order of preference) to deliver value to your customers?What are the top 2-3 activities you love doing that you'd like to KEEP in your business?What are the top 2-3 activities that you'd like to DISCARD in your business?When you get stuck in your business and it's not moving forward the way you want, HOW does that block show up?CRUCIAL QUESTION: What is the REAL reason you don't have what you want in your business and in your life? (In my experience, we ALWAYS know the answer to this... though we don't like to admit it). Be honest for the biggest impact from this experience. HINT: This is probably a very SHORT answer, with no "story" required...Which ONE choice below best describes you? I am ready to stretch my own limits, ready to invest in myself and my business, and ready to DO WHATEVER IT TAKES to increase my impact, influence, and income (as long as "whatever it takes" is also legal, moral, and ethical!) I really WANT to stretch my own limits, WANTy to invest in myself and my business, but I'm only willing to push until it gets uncomfortable. Then I'm OUT! I'm just "kickin' the tires", trying to figure out what your "process" is, or "getting more information".