#045: How to Market Like a Machine [Podcast]

What if your marketing worked like a machine – automatic, tireless, regardless of whether you show up today or not, and with predictable results? Today’s podcast shows you how.

coffee and  business strategy

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In this week’s podcast episode:

  • How to market like a machine.
  • A “move it to the top of the stack” book recommendation.
  • Is it okay for Christians to be rich?

Tip Of The Week

Move this book to the top of your reading stack. Work the System by Sam Carpenter.

We must study the mechanical minutia of our tasks if we are to excel. This means observing: looking down and analyzing the sub-systems of our lives…to see our selves as mechanical devices that can be made to be super-efficient. The next step is to spend the majority of our time perfecting each of our sub-systems, one by one.

Here’s a happy thought: Study and then perfect your systems as a main focus and you’ll find yourself in select company and therefore flying faster and higher than a huge percentage of the competition. Make More. Work Less.

Lots of people work hard to become expert at what they do, but what great heights will be achieved by becoming expert at a flawed process?

Sam Carpenter

Spiritual Foundations

Is it okay for Christians to be rich?

But seek first the kingdom of God and his righteousness, and all these things will be added to you.
Matthew 6:33

Feature Segment: How to Market Like a Machine

No business can survive without a systematic approach to marketing.

“Systematic” means well-defined, carefully followed procedures that produce predictable results.

A true Marketing System consists of the following things: predictable processes that produce large quantities of good prospects, clients, and customers for your business. Your marketing system must provide these prospects efficiently (without a lot of hands-on work from you) and affordably (as in, it costs less to get a customer than the revenue that customer produces).

Violate any one of these rules and you’re in trouble, one step away from the Taco Delmar Phenomena.

Here are the components of a good Marketing System:

1. Product Success Formula: TG + CDP/HAS(YCS )+ THM + WTS
2. Media that is efficient, affordable, they already use
3. A compelling message
4. An irresistable free offer
5. Multi-step automated short-term follow up systems
6. Multi-step long term follow up
7. Tested conversion process

Special Announcements

  1. I’m attending the Platform Conference in Nashville. It is nearly sold out.  Get a ticket while you can!
  2. I was written up by Eric T Wagner on Forbes.com this week. You can check out the article here.
  3. My new book is nearly ready – more to come!

Would you like to have me speak at your event? Click here to visit my speaking page and get details on my availability.

Your Feedback

Do you have an idea for a podcast you would like to hear? Do you have a question that you like to ask me? Please send me an email.

And if you enjoy the podcast, I would consider it a great favor if you subscribe (and leave a review) in iTunes. This helps new people discover the podcast.

You can also find the podcast on Stitcher.

Call in your questions or comments to our new, fancy “request line” at (509) 713-2679

How strong is your marketing system? Share your ideas and tactics below in the comments.

 

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Ray Edwards is a world-renowned copywriter and communications strategist, writing for some of the most powerful voices in leadership and business including New York Times bestselling authors Jack Canfield and Mark Victor Hansen (Chicken Soup for the Soul) and Tony Robbins. Ray is a sought-after speaker and author, hosts a popular weekly podcast, and blogs at RayEdwards.com.

Please note: I reserve the right to delete comments that are offensive or off-topic.

  • http://www.facebook.com/lisarothstein4u Lisa Rothstein

    Great podcast, Ray!! Love the radio format.

  • http://www.cai.io/ C + A Images

    Great content and food for thought, Mr. Edwards! Thank you. Would you consider providing the complete definitions of the Product Success Fomula in written form? After listening to this podcast, I’d like to mull those aspects in more detail, but am having a little difficulty scrubbing through the audio of the podcast in the Downcast app for iOS to find that portion again. (Not sure if it’s an app issue or an audio file issue.)

  • http://www.nychemarketing.com Nyssa

    I love this podcast! And the book you recommend is definitely a must buy, thanks again for your generous sharing of knowledge!

  • http://www.coppercoincoaching.com Ryan Eidson

    Ray, how do you determine which media that is efficient, affordable, and that your market already uses (outside the internet marketing domain)?

  • http://www.rcthomas.com Thomas Osthus

    Ray,

    Your spiritual foundation really hit home for me. As a Christian and an entrepreneur with BIG goals and aspirations that is topic that I have struggled with from time to time.