Creating Magic in Tough Times

This week’s episode is a conversation I had with the great Lee Cockerell, former VP of Walt Disney World and a master of creating that Disney Magic. Lee is one of our favorite people to learn from. I say “our”, because my company invested in The Cockerell Academy which has benefitted our entire team. Lee […]

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Get My Book for .99¢

My book is now officially available for purchase. For now, you can get it the Kindle or Nook version for only .99¢ Even though this book is one of my biggest accomplishments and, I believe, will enrich the lives of those who read it, I still felt weird doing a monologue podcast about my own […]

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3 Ways To Write Copy That Connects

You want to write copy that converts, but how can you do that?Remember this: Before conversion comes connection. You need to connect with your audience before you start pitching them. In this week’s episode, I’m giving you three ways to do exactly that. Spiritual Foundations  Do Not Boast About Tomorrow. “… we know that all […]

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She Found a Snake in the Toilet!

Can you imagine opening the lid to your toilet, only to discover a snake?What would you do? Here’s what my wife did…OK relax. My wife did not find a snake in the toilet. But this little exercise reveals the subject of today’s podcast…Using story-based emails and subject lines to capture your reader’s attention. There is […]

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