#051: How To Optimize Your Business [Podcast]

Are you getting the most out of your business? Today's podcast interview will help you think about that question in  new ways.


It's the optimization episode!

In this week's podcast episode:

  • Free training opportunity.
  • Is it Biblical to squeeze more profit from your business?
  • Where in the world is Stu McLaren?

Special Announcements

  1. My  conference, the 3-Day Live Intensive, is April 5-7 in Phoenix. Get your early-bird ticket discount right now – click here.
  2. We still have a contest running in celebration of next week's 52nd episode of this podcast.  More details here.
  3. What happened to Stu McLaren?
  4. What happened to Spiritual Foundations Podcast?
  5. Get your questions (and plugs) in for next week's episode using the voicemail tab on the website or the phone at  (509) 713-2679. Every caller wins a prize next week!
  6. Free webinar training on sales copy tomorrow night.

Would you like to have me speak at your event or church? I am accepting a limited number of engagements for 2013.  Click here to visit my speaking page and get details on my availability.

Tip Of The Week

Use commenting – and particularly podcast comments – to bring traffic to your own site.

Spiritual Foundations

What does the Bible say about “optimization”?

A slack hand causes poverty, but the hand of the diligent makes rich.
Proverbs 10:4

That seems like common sense. Does it say more?

The soul of the sluggard craves and gets nothing, while the soul of the diligent is richly supplied.
Proverbs 13:4

And here's one more …

Know well the condition of your flocks,
and give attention to your herds,
24 for riches do not last forever;
and does a crown endure to all generations?
25 When the grass is gone and the new growth appears
and the vegetation of the mountains is gathered,
26 the lambs will provide your clothing,
and the goats the price of a field.
27 There will be enough goats' milk for your food,
for the food of your household
and maintenance for your girls.
Proverbs 27:23-27

Feature Segment:

Our feature segment this week is an interview with Melanie Benson Strick.

You can get the free gift Melanie offered on the interview by clicking here.

Your Feedback

Do you have an idea for a podcast you would like to hear? Do you have a question that you like to ask me? Please send me an email.

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Ray Edwards is a world-renowned copywriter and communications strategist, writing for some of the most powerful voices in leadership and business including New York Times bestselling authors Jack Canfield and Mark Victor Hansen (Chicken Soup for the Soul) and Tony Robbins. Ray is a sought-after speaker and author, hosts a popular weekly podcast, and blogs at RayEdwards.com.

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  • Melanie was a fantastic guest! Being a creative, I really connected with what she was saying.
    I always thought that having a “system” would inhibit my creative ability. I felt that being spontaneous would add to my creative output. It has taken me a long time, but I am learning now how to employ and embrace a “behind the scenes” system and a schedule. By having these in place, I find it is actually freeing me up to spend more time on the part of my business that I love — the creativity.

    A good resource is a book by Todd Henry called “The Accidental Creative”. He has great suggestions and ideas for systems for creatives in business.

    Thanks for sharing this podcast.

    • I will have to check that book out-thanks Jason, for the recommendation.

  • Great Interview Ray. I was not familiar with Melanie but really enjoyed her insight. Especially when she talked about defining what success is to YOU, not what it has been defined by others in your life. I definitely am going to sit down and really write out what success means to me and my family.

    • Thomas, thanks for the compliment. Yes, Melanie is a refreshing voice.

  • Wow, haven’t we ALL been there with all kinds of ideas, not knowing which ones to execute on, and which ones to keep for later or let die. I know the feeling. Excellent interview.

    • Ryan, I think I was there just yesterday! Glad you enjoyed it.