#122: Titans Of Direct Response Marketing [Podcast]

Last week we focused on writing powerful, persuasive copy. This week I'm bringing you an interview with a leader in the direct response marketing world – and the guy who has hired almost all the great living direct response copywriters.

Sunset over Mount Rushmore, South Dakota, U.S.A.

This is a rare interview with Brian Kurtz of Boardroom, Inc.


Feature Segment: Interview With Brian Kurtz

What To Do Now

Claim your $2,500 bonus (1 hour of consultation with yours truly) by doing the following:

  1. Register for the Titans of Direct Response Marketing using this link.
  2. After you have registered, send a copy of your receipt to my support team here.
  3. We'll get on the phone and arrange your consultation.

Get The Transcript

Click here to get the transcript. Transcripts provided by SuccessTranscripts – a great solution if you need your podcast, sermon, speech, or other audio transcribed.

Question: Have you ever hired a great copywriter, or used the power of copy to sell your products or services? Click here to leave your comments.

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Ray Edwards is a world-renowned copywriter and communications strategist, writing for some of the most powerful voices in leadership and business including New York Times bestselling authors Jack Canfield and Mark Victor Hansen (Chicken Soup for the Soul) and Tony Robbins. Ray is a sought-after speaker and author, hosts a popular weekly podcast, and blogs at RayEdwards.com.

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  • Ray,

    On my walk this morning I listened to your interview with Brian Kurtz. Wow – what a veritable history of copy writing. Jaime Tardy just recently made a connection for Brian and me – and we’ve had a few emails since then.

    I loved your discussion and your pointing out that social media has not erased the value of direct mail. Sometimes I think we’ve moved to “selling the invisible” – and delivering only the invisible as well. I’m delighted we’re seeing the reemergence of valuing physical work and physical products.

    Thanks for your ongoing leadership and sharing.

    • Thank you Dan – yes, Brian is a wealth of wisdom and knowledge in this area. Glad you enjoyed this one. I surely did!

  • John Poelstra

    Excellent episode. Thanks Ray, for recommending Breakthrough Advertising, when I met you at Social Media World.

    After seeing various copies at various prices around the net, I landed on a new Boardroom edition of the book on Amazon. It wasn’t cheap, but it was important to me to buy the real thing. It’s really fun to be able to put more of the pieces through listening to your interview with Brian.

    I’d love to hear more interviews with other copy writers. I’m learning lots of good stuff from your earlier interviews on the topic, including the call with Ben Settle.

    • You got it John – more copywriting stuff is on the way!