#126: 5 Fatal Flaws Of Free Content [Podcast]

If you give away free content as part of a “Content Marketing” strategy, it's important to know wthat you should not give away everything. If you give away the wrong stuff, you'll never make any money.



In today's episode I you get the “5 Fatal Flaws Of Free Content” – and how to avoid them.

Tip of the Week:

Screen Shot 2014-08-14 at 10.14.39 AM

The best way to manage all your passwords: Dashlane.

Spiritual Foundations:

“Does the Holy Spirit convict us of sin?” My answer may surprise you.

And when he comes, he will convict the world concerning sin and righteousness and judgment: concerning sin, because they do not believe in me; concerning righteousness, because I go to the Father, and you will see me no longer; concerning judgment, because the ruler of this world is judged.”

John 16:8-11

Feature Presentation: 5 Fatal Flaws Of Free Content

Content marketing is a great tactic – as long as you don't give away the wrong stuff. Doing that will kill your hope of making any sales. Here are the 5 biggest “fatal flaws” I see people make with free content as a marketing strategy…

  1. Fails to move the reader progressively toward a decision
  2. Assumes too much about what the new reader already knows.
  3. Gives away the thing readers are most likely to pay for.
  4. Gives away all the “how to”. (Only give away the “what to”)
  5. Closes all the “open loops” in the readers mind.

Get The Transcript

Click here to get the transcript. Transcripts provided by SuccessTranscripts – a great solution if you need your podcast, sermon, speech, or other audio transcribed.

Question: What experience (good or bad) have you had with giving away free content as a marketing strategy? Click here to leave your comments.

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Ray Edwards is a world-renowned copywriter and communications strategist, writing for some of the most powerful voices in leadership and business including New York Times bestselling authors Jack Canfield and Mark Victor Hansen (Chicken Soup for the Soul) and Tony Robbins. Ray is a sought-after speaker and author, hosts a popular weekly podcast, and blogs at RayEdwards.com.

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  • Phil Conrad

    Ray – I appreciated your Spiritual Foundations segment today. Thought-provoking and helpful. – Phil

  • Ray, thanks for these great content tips. I am just getting my online business off the ground and am in the process of creating my first free opt-in content. Your advice is going to help me make sure I provide value and service, without giving away the store. Thanks for all that you do!

  • Kathleen Thompson

    Hi Ray,
    The entire episode was so great, I don’t know where to start. I love the distinction of conviction versus pointing things out. That is a big difference, and I appreciate you articulating that in such a clear way.
    Then the content tips were also excellent. I don’t always think so strategically when I write my content. Especially so with the podcast episodes. This is great food for thought. Thanks so much!

    • My pleasure Kathleen. Thanks for your feedback!

  • Great podcast Ray. Extremely important for infopreneurs especially.

  • The only addition I’d make to this outstanding advice involves adding “Why to do it” to #4 on the list making it, “Only give away what to do and why to do it”.

    A lot of information falls flat on “Why Learners” when a “What To Do Learner” teaches the way they learn instead of addressing all four learning styles with their content.

    Thank you Ray for reminding me of these lessons that I can’t be reminded of too often.

  • I really loved this episode highlighting what type of content to give away and led me to leave a 5 star review on iTunes. Thank you for so much great content…it’s very motivational. Now I got to researching how you offer content to model my own work after and did notice many of your podcasts are entitled, “how to….” and are obviously forms of free content. This caught me off-guard and now has me contemplating if there are simply exceptions to the rule of not giving away the how-to info or if we should be focused on giving away both what-to-do info and some (but not all) how-to information. Could you shed some light on this, Ray? Thanks!

  • Weight Loss Guru

    Great podcast tried to get 97.00 rapid writing but could not log on dr Carney

  • Shane Addinall

    Love the teaching on John 16:8-11. I came for the business content and got a great 2-for-1 special: spiritual upliftment and great business insights!