The 5 Phases of Business Development You Must Not Skip

So many times people have asked us for a business roadmap. Or a checklist. Where do you start? Well, what are those 100 things?

Turns out you can neatly break them into 5 sections, or  phases of business development.

Today we’ll cover Phase 1.

Click here to download or listen to this episode now.

Spiritual Foundations

Fear keeps us from becoming all God intends for you.

It can ruin your life. Anxiety makes us sick.

Sometimes the solution for that is medical.

But often we are trying to use a medical solution to a spiritual problem.

There are 365 “fear not” commands in the Bible. That’s one for every day of the year.

Angels, and the post-resurrection Christ, always said, “Fear not!”

The cure for fear? The opposite of fear is not courage. It’s love.

The Bible says, “There is no fear in love. But perfect love drives out fear …” (1 John 4:18 NIV).

God is love, and the more you fill your life with God, the less fear you are going to have.

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Feature Segment: The 5 Phases of Business Development You Must Not Skip

Phase 1: Problem-Pain-Person, Initial Analysis

  • The ‘P’ from the Pastor Framework
  • What problem are you solving?
  • What is the pain the person is experiencing?
  • Who is the person feeling this pain?
  • Do many people have this problem?
  • Are they willing and able to pay money to solve it?
  • Are they already buying?
  • Are others already selling?

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[reminder]Are you in Phase 1? Did you “skip” it? Or are you about to start?[/reminder]

Ray Edwards is a world-renowned copywriter and communications strategist, writing for some of the most powerful voices in leadership and business including New York Times bestselling authors Jack Canfield and Mark Victor Hansen (Chicken Soup for the Soul) and Tony Robbins. Ray is a sought-after speaker and author, hosts a popular weekly podcast, and blogs at

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  • laury

    Hi Ray, How do I get the transcript? There doesn’t seem to be a link anywhere on the page.

    • It’s being processed – we should have it within a day or so. Sorry!

      • i’ll also wait patiently! … the most difficult thing for a chronically impatient. But there is so much good stuff packed, it’s worth it! thanks guys! FG
        PS: need a cup of strong coffee now.

  • Hi Ray and Sean:

    The irony of what you share (based upon competitive research across multiple industry sectors) is that not many practice this. My guess is 4 in 100 if that. (Small to mid size players).

    Back in 2008 – 2009 myself lost everything. 26 years of hard work disappeared quicker then a candle being blown out by a carnivorous rouge wind when the banking crisis hit.

    I mean the vital liveliness of lines of credit for a manufacturing concern were call in faster then an ump screaming ” your out ” from an 99 mph inside heater right down broadway. (Caught looking).

    Went from the ideal life and millions in net worth to penniless in weeks. Lesson learned, be careful what you ” sign ” for, personally.

    The point being, maybe luck (as you shared – hehehe) played a roll or was it a higher subconscious power tooling with the goodness of heart that pull me from the such a dire wreckage?

    You see, myself created an online custom product site after the mighty fall. (Divine intervention pointed me to online – a story all in of itself you probably wound not believe).

    The site took off like a bottle rocket on the 4th of July. (Was faith picking me up and dusting off my mangled body and mind during this wicked hardship)? Was the fear of the streets driving my vision for online success? What ever it was, it worked.

    Currently, now learning (while building a new behind the scenes online store site based upon multiple guru enriched courses and lesson along with your teachings Ray) my old site does and did include teachings from the Wild West days from gurus back then when I had no money. Meaning, use to see guru testimonials, view the testimonials then search and visit the testimonial sites to ” think ” of the how guru learning was being deployed. Then took a best guess after reviewing at least 3 sites. (Apply – Rinse – Repeat).

    Bottom line, my current site saved me from eminent peril. Yes it did trap me. Had no systems. Had no help.

    Knowing now it is and was a stepping stone to my current path because the universe manifests what one needs (maybe another pod cast, huh?). Meaning when I was so buried in deals needed help and help arrived. Then wanted time to focus 100% on new site, more help arrived. (Crazy spooky how that works Ray and Sean, ain’t it – smile)?

    Look, if any reader out there takes your insight here, I mean actually ” gets it ” and does the research into the ” P ” they will be on the path of their dreams faster then a 3 legged turtle slipping off the top of the worlds largest water slide on it’s back.

    Knowledge is power baby (smile).

    Thank you Ray and Sean!

  • That was Awesome!!! Very informative!!! I make awareness of fire in the home & I know I am on the right track! I am using my story to make a difference & to save lives & homes!!! I was in a fire when I was child. I was also in a fire when my home caught on fire by our Christmas tree! My son ( Jeremy ) saved my life! I am using my story & I feel so blessed!!! Thank You!!! Powerpink P.S. I am just getting started on my wesite