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I just finished reading a book called The 4-Hour Workweek by Timothy Ferriss.
It's about how to leave your 9-5 grind (whether that means you have a job working for someone else... or a "job" working for yourself!).
And Ferriss claims he works just 4 hours per week.
Did I mention he makes over $80,000 per month?
Of course, that was before his book was published. If he hits the best-seller lists, which seems inevitable, I'm sure that number will go up. Way up.
I would think that whole business about "$80,000 per month" was just a load of bull if I didn't know a handful of people who work 10-15 hours per week and make over $100,00 per month.
Napoleon Hill's Internet Marketing Secrets
Last night I conducted a coaching call for my private coaching students group, and I was nervous about doing it.
The reason: up until now, I had only done practical, "how to" information on our group coaching sessions.
This one was different.
It was about something more "touchy feely" and I wasn't sure how it would be received.
Last night's call was on "The 21 Fundamentals of Online Success". It was a 70-minute call, and I jammed as much value into that session as I possibly could.
As a copywriter, I've had the privilege of working with some very successful clients (including Alex Mandossian, Mark Victor Hansen, Ed Dale, Brad Callen, Frank Kern, Jack Canfield, Joel Comm, Willie Crawford, and many others).
I've seen what makes them tick.
Fire Your Bullets
Bullets are important to good sales copy.
Bullets break up your copy into short, readable bursts.
People tend to scan copy before they read it. Breaking your benefits into bullets increases the chances your copy will "catch the eye" and thus get read.
To recap the benefits - bullets do the following:
- Break up copy (just like this) into short pieces.
- Make the copy easier to scan.
- Make it easier to pick out key words and phrases.
- Get prospects to read more of your copy.
- Help you make more sales.
Ray Edwards Answers Tough Questions
Do you need specific answers to your questions about copywriting and marketing? One way to get those answers is to join my Quantum Leap coaching program, where I will answer unlimited emails from you (you get my "Ultra Secret Email" address). However, that program is closed right now (it’s at full capacity). Another option…
I offer regular teleconferences where you can get some questions answered in a live call.
1. I’ll always email you ahead of time about the call details, so you don’t have to worry about that.
2. To make sure you get your questions answered, just input them at: http://www.AskRayEdwards.com .
Dr. Andrew Jones Wins $25,000
I’m at Armand Morin’s Big Seminar in Atlanta, and I just enjoyed a very special moment as I watched Dr. Andrew Jones (my friend, client, and student) win $25,000 in the AM2.0 “Better your Best Contest”.
Not only did he win the cash, he also got a brand new laptop computer.
Andrew didn’t win by luck — it was a contest of skill. He (and the other contestants, who all were remarkable) worked feverishly over the last few months improving his online business and documenting the results. Andrew’s presentation showcasing his efforts included a video and a superhero costume. I don’t currently have any pictures, though I’m sure some will turn up. Congrats, Andrew!
Copywriting Destroys Skepticism
Let’s assume you’re writing your own copy (maybe you can’t afford to hire a professional, or you just love writing copy for your own products).
One of your first tasks as a copywriter is to break down the skepticism that your prospects (readers, site visitors, subscribers) are feeling, and get them to believe you - even just a little bit.
Once that initial barrier of skepticism comes down, you have a chance of making a sale.
How do you break through that skepticism?
Testimonials.
You need lots of testimonials in your copy. How many? As many as you can get.
Fix Mistake In Copy, Increase Sales 197%
It’s one of the most common mistakes in all forms of selling - not asking for the sale.
Hard to believe? Maybe. But it’s true anyway; people just don’t want to ask for the order.
There comes a point where you’ve presented all the benefits of your offer; you’ve demonstrated its value; you’ve supplied lots of credible testimonials; you’ve shown your iron-clad guarantee… and you just need to ask for the sale.
On the Internet, this can be as easy as putting in a link that says "Order Now".
Dumb Down Copy For More Sales
Have you ever read a website and it just seemed to "stiff" or "formal" to you?
Or you felt like they were talking over your head, using a lot of buzzwords and lingo you didn’t undertsand?
Me too.
That leads to this little tip that will REALLY help your copy make more sales (or generate more leads, or whatever you need it to do)…
Keep it simple! Yes, even "dumb it down".
Copy should read like conversation; it should flow naturally and be easy to listen to (or read).
Wimpy Copywriters Have Skinny Kids
"Wimpy copywriters have skinny kids."
That’s what my good friend Michel Fortin (a great copywriter) says, and he’s paraphrasing the great sales trainer Zig Ziglar (the original quote was "Wimpy salespeople have skinny kids.").
Here’s why this is important to your sales copy:
In the beginning, you only have one chance to grab the reader’s attention. That chance is the HEADLINE.
Make sure your headline is strong, aggressive (without being pushy), and compelling.
Think of your headline as the sales pitch to get the prospect to read the whole ad, letter, or web page.
Better Marketing With Radio
I just interviewed a radio advertising expert named Dave Tester.
Now, you may know that I worked in radio for over 25 years, and was very successful in that industry. I think I know my stuff when it comes to radio. But even I was blown away by some of the ideas Dave and I ended up discussing on this call.
There’s nothing for sale on the call; it’s pure ideas, tools, and tactics.
Listen to it online by clicking below.
Enjoy.
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