Copywriters – those who write the words that sell products and services – are always looking for new “secrets”. We always want to know the latest techniques, the latest nuances that can give our copy that extra edge of persuasion.
Writing
How Words Create Wealth
There is a saying: little hinges swing big doors. Meaning tiny changes can make a big difference. Copywriting is persuasion in print. Simple words, chosen carefully and put in the right order, can create wealth.
What Is Copywriting?
Maybe you’ve noticed it. You can hardly open your in-box or get on Facebook without being bombarded with ads about how to “make a million dollars” in a ridiculously short time from home. Working part-time. In your pajamas. Here’s the big problem with those ads: in many cases, they’re true!
Skip The Boring Parts
For some reason, I’m fixated on Elmore Leonard these days. I think he’s one of the best writers working today, despite the fact that his subject matter can be a little rough. One of my favorite quotes about writing comes from Leonard, who advises: “skip the boring parts.” Just as true for marketing copy as […]
How Copywriting Creates Six-Figure Incomes
If you think “copywriting” (writing words that persuade people to do or buy something) is only about creating ads, you’re missing the point. Copywriting is a skill has created more six-figure incomes than you might imagine. In some cases, seven-figure incomes. For instance, one of my best friends generates a healthy $150,000 per month from […]