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"This site is devoted to giving you Copywriting and Marketing tips, tricks, and tactics... and yes, a few personal insights too. Our goal: to show you how to have more money, more time and more freedom."
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Power Copy Secrets
Watch Ray create winning copy and fix bad copy!
The Story: It’s easy to get started with split-testing.
The Point: Anyone can increase their conversions by using simple split-testing.
The Resource: Website Optimizer
Here’s the easiest way I know of to start testing (one hour or less):
1. Get a Google account (use the link).
2. Set up your first test.
3. Get the test started.
What do you think?
I welcome and invite your comments (click the link at the bottom of this post).
Click for the Podcast Audio:
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Ray Edwards is a Direct Response Copywriter, Speaker, Author, and Marketing Strategist. His clients include Jack Canfield, Alex Mandossian, Frank Kern, and Mark Victor Hansen (there are more, but jeez, then it would start to sound like name-dropping).
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I’ve used Google Website Optimizer quite a bit. I like it a lot.
One thing to watch out for: Last week I discovered a guy who had swiped the code from one of my sites. He forgot to delete my tracking scripts. So traffic going to his web site was throwing my stats off!
I had to email him and ask him to delete the tracking scripts from his site.