The Story: It’s easy to get started with split-testing.
The Point: Anyone can increase their conversions by using simple split-testing.
The Resource: Website Optimizer
Here’s the easiest way I know of to start testing (one hour or less):
1. Get a Google account (use the link).
2. Set up your first test.
3. Get the test started.
What do you think?
I welcome and invite your comments (click the link at the bottom of this post).
Click for the Podcast Audio:
Podcast: Play in new window | Download
I've used Google Website Optimizer quite a bit. I like it a lot.
One thing to watch out for: Last week I discovered a guy who had swiped the code from one of my sites. He forgot to delete my tracking scripts. So traffic going to his web site was throwing my stats off!
I had to email him and ask him to delete the tracking scripts from his site.
- spam
- offensive
- disagree
- off topic
Like