How To Split-Test Sales Letters

By Ray Edwards | September 5, 2007

testing.jpgThe Story: It’s easy to get started with split-testing.

The Point: Anyone can increase their conversions by using simple split-testing.

The Resource: Website Optimizer

Here’s the easiest way I know of to start testing (one hour or less):

1. Get a Google account (use the link).
2. Set up your first test.
3. Get the test started.

What do you think?

I welcome and invite your comments (click the link at the bottom of this post).

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Ray Edwards CopywriterRay Edwards is a direct response copywriter, marketing strategist, author, and speaker. He has written million-dollar sales copy for top marketers including Jack Canfield, Mark Victor Hansen, Jeff Walker, Alex Mandossian, Matt Bacak and many others. Get more free copywriting information from Ray at RayEdwards.com. And if you might want to follow Ray on Twitter.

  • I've used Google Website Optimizer quite a bit. I like it a lot.

    One thing to watch out for: Last week I discovered a guy who had swiped the code from one of my sites. He forgot to delete my tracking scripts. So traffic going to his web site was throwing my stats off!

    I had to email him and ask him to delete the tracking scripts from his site.
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