iPhone Marketing Lessons

Let's Ride That Wave!

With all these new gadgets being sold,
Lets show them how to get more use out of them.
Teach them how to use it
and then provide content for them to use.

According to
http://www.apple.com/iphone/specs.html
iphone specs of interest to marketers:

- Connects to a computer via USB 2.0 .
- Comes with an 8 gig flash drive memory.
- 3.5" diagnal widescreen display.
- 480-by-320-pixel resolution at 163 ppi.
- Audio formats supported: MP3, WAV and more.
- Video formats supported: 640x480,.mp4 and .mov
- 7 hr video battery life.

Repackage your content to meet those specs.
Just like teaching people how to right click
give them specific steps how to use their iphone.

Apple has mastered the art of intuitive design. I think that's a major reason for their success with the iPod, iPhone, etc.

I'm actually not much of a gadget guy, myself. But I happened to bump into an old friend at Starbucks who had an iPhone. He showed me how it worked and I was totally blown away. All of a sudden, I wanted one!

Think about that. All he did was demonstrate the product and I was ready to buy. That's powerful.

Their Macbook and iMac lines are as beautiful and elegant as the iPod and the iPhone. One thing that I've gotten a kick out of the past year is looking closely at the laptop in the picture of many adverts---you know the ones with the very happy laptop owner, sitting down with a cup of coffee, doing her banking, surfing online, etc.

I'd say that 90% of the time it's a Macbook Pro with the Apple photoshopped out. It is the quintessential, elegant choice. Smooth lines. Beautiful to look at. Thin and lightweight. And that is just the outside.

Then when you start using it, you fall in love with it's great features and the streamlined workflow of OSX.

Their devoted to excellence and elegant form and function. I switched July 2006. Now I'm a mac-evangelist. Though I still use Windows a lot.

Don't be afraid to change the world. Dream big.

Successful people are willing to do what losers don't want to.

The iphone launch was the best viral buzz I've seen to date.

All of Apples contemporaries should fear Apple, as they always come out fresh and on the top with each new introduction in the market place as far as I'm concerned. You have further strengthened my belief with this podcast. Great stuff Ray. I look forward to each and every one of your casts. Thanks for your insights.

as always ray, this was great - i have been getting all of your free offerings,, accepting them with much gratitude.

thanks for being there..

not only are your marketing messsages useful but your innate warmth and sincerity is a real treat.

Andrew

Thanks, I have to give credit where it's due: Alex Mandossian came up with this approach for his site http://WednesdayMinute.com .

This is very good. Please continue with this style of education / communication

Regards

Andrew Smith
Auckland
New Zealand