The Captain Kirk Valentine’s Day Guide To Romancing Your Customers

What does Captain Kirk have to do with Valentine's Day? Nothing, far as I know… except perhaps that the legendary Captain of the Starship Enterprise was a renowned ladies man. He was good at the art of love.

Here's what this has to do with you and your business: wooing customers is a lot like wooing a lover. You want them. You want them to want you. Here's what we can learn from Captain Kirk that will help us woo our customers.

  1. Let them know you're interested. No time to be coy, no time to be subtle. Look him in the eye and tell them, “you are beautiful to me.”
  2. Strut. Look, Captain Kirk was not a slump-shouldered mealy-mouth. He stood up straight, looked women in the eye, and was supremely confident in what he had to offer. Somehow, he managed to do all that without seeming arrogant (most of the time). Your business could learn a thing or two from the confidence of the Captain.
  3. Have the goods to back it up. Face it, it's probably easy for Captain Kirk to be confident at least in part because he commands a starship. He has hundreds of people ready to do exactly what he tells them. He's got the goods. If your business does not have the goods to satisfy your customers… well, you know what you need to work on.

I know, I know. You're doubtless impressed that I was able to somehow work Star Trek into a Valentine's Day post about copywriting and marketing. Or you're revolted. Either way, I think my points remain valid.

Captain's log: if you're excited about learning more ways to woo more customers, more often, for more money… you probably want to get on the VIP early-bird list about my upcoming print newsletter.

Kirk out.

Ray Edwards is a world-renowned copywriter and communications strategist, writing for some of the most powerful voices in leadership and business including New York Times bestselling authors Jack Canfield and Mark Victor Hansen (Chicken Soup for the Soul) and Tony Robbins. Ray is a sought-after speaker and author, hosts a popular weekly podcast, and blogs at

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  • Stardate: 2011-02-14.

    Just when I was thinking, “I cain’t get no power” from the daily media onslaught,
    I received a transmission from Captain Raymond Edwards – due to the fact
    that my Hailing Frequencies were Open to the Feedburner Transporter.

    Fascinating was the communication from across the North American Galaxy.

    Initially, my first thought was, “Dammit, Ray, I’m a doctor, not a marketer!” until I remembered that, indeed, several light years ago, I had moved from Impulse Power to Warp Speed with my marketing and communication efforts.

    In this parsec, I have boldly gone where I could not have gone before, partly in thanks to Captain Ray’s help.

    Dr. Captain Andrew Colyer

    P.S. Bold move to feature the first-ever inter-racial kiss featured on earthly television in the latter part of the 20th century as part of your Federation Valentine Celebration today.

  • Jeanette Cates

    Wonderfully creative, Ray! You got all of us Trekkies’ attention – and did a really nice job of tying it into both Star Trek & Valentines. Masterful as always!

    • I don’t think I knew you were a Trekkie! LLAP

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  • Well done, Ray! Starship Enterprise and its captain as an ideal business set-up. “All I Really Need to Know I Learned from Watching Star Trek” was one of my favorite books! 🙂