Three Ways To Turbo-Charge Your Product Launch

By Ray Edwards | August 30, 2007

launchgraph.jpgThe Story: Product launches are still an effective way to create a profit windfall.

The Point: While it’s true that the “standard” product launch won’t produce the way it did a year ago, the strategy of using product launches is as strong as ever.

The Resource: www.TheProductLaunchFormula.com

Here are three tactics you can use to boost launch results:

  1. Use the “reverse squeeze page”.
  2. Give away your best material right up front.
  3. Give your sublist a strong, personal story to follow.

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3 Comments »

Comment by Darrel Hawes
2007-08-30 08:37:36

Ray,

Cool new “soundbite” format. What will you think of next?

 
Comment by Ray Edwards
2007-08-31 15:52:23

Darrel, thanks for dropping by (for those who may not know, Darrel is a fine copywriter on his way up).

 
Comment by JEFF WELLS
2007-12-09 15:20:11

The most innovative launch I’ve seen is Joel Comm’s Next Internet Millionaire reality show to springboard his Secret Classroom.

 
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