Three Ways To Turbo-Charge Your Product Launch

launchgraph.jpgThe Story: Product launches are still an effective way to create a profit windfall.

The Point: While it's true that the “standard” product launch won't produce the way it did a year ago, the strategy of using product launches is as strong as ever.

The Resource:

Here are three tactics you can use to boost launch results:

  1. Use the “reverse squeeze page”.
  2. Give away your best material right up front.
  3. Give your sublist a strong, personal story to follow.

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Ray Edwards is a world-renowned copywriter and communications strategist, writing for some of the most powerful voices in leadership and business including New York Times bestselling authors Jack Canfield and Mark Victor Hansen (Chicken Soup for the Soul) and Tony Robbins. Ray is a sought-after speaker and author, hosts a popular weekly podcast, and blogs at

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  • Ray,

    Cool new “soundbite” format. What will you think of next?

  • Ray Edwards

    Darrel, thanks for dropping by (for those who may not know, Darrel is a fine copywriter on his way up).

  • The most innovative launch I’ve seen is Joel Comm’s Next Internet Millionaire reality show to springboard his Secret Classroom.