The Story: Product launches are still an effective way to create a profit windfall.
The Point: While it's true that the “standard” product launch won't produce the way it did a year ago, the strategy of using product launches is as strong as ever.
The Resource: www.TheProductLaunchFormula.com
Here are three tactics you can use to boost launch results:
- Use the “reverse squeeze page”.
- Give away your best material right up front.
- Give your sublist a strong, personal story to follow.
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